Official BIMA blog: 'News and views from BIMA'
Wyndham Lewis on July 22, 2014 // No Comments
Sometimes it can be very hard to evaluate an agency. They tell you similar things about their services and approach and often it comes down to the right chemistry. But one informal way to consider an agency is to have a look at their kitchen or canteen area.
In his book Kitchen Confidential, Chef Anthony Bourdain,
bridget.beale on July 8, 2014 // No Comments
BIMA attended a round table with the Rt Hon David Laws MP, Minister of State for Schools, on Monday to discuss the skills gap and raise our views on how Government can help tackle the issue. The discussion covered a lot of ground with our 3 key points being:
1. Careers advice: our research shows that
Nadine Pierce on June 10, 2014 // No Comments
Last week BIMA members Realise kindly hosted our first Edinburgh breakfast briefing event.
We had really interesting presentations from Realise’s Digital Art Director, Chris Rush and Edinburgh International’s Nicola Kenny.
Chris talked us through the new innovative platform that they created for the BBC referend-erm to allow them to engage with young voters in the run up
BIMA KNOWLEDGE - SOCIAL MEDIA
BIMA knowledge-sharing social media on April 22, 2013 // 1 Comment
Whatever your sector, it’s becoming increasingly important to give your audience a reason and place to be able to speak to you, and to others like them. That’s why now, more than ever, there’s a focus on developing online communities. Here are 9 simple tips to help you engage and grow your online community…
BIMA knowledge-sharing social media on March 11, 2013 // 2 Comments
Running a thought-leadership event? For building excitement, engagement and publicity, social media should be your best friend
BIMA knowledge-sharing social media on November 29, 2012 // No Comments
Do you work with celebrity brand ambassadors? After some notable bans this year, we explore best practice for involving high-profile people in social media campaigns
This year, the ASA has both banned and scrutinised a number of UK Twitter campaigns. But what did they do wrong, and how can you make sure your campaign lives on?
BIMA KNOWLEDGE-SHARING BLOG - LEGAL AND FINANCE
BIMA knowledge-sharing Legal & Finance on October 24, 2013 // 2 Comments
More than 18 months since The Jumpstart Our Business Startups Act (or JOBS Act) was signed into law in the US, the Securities and Exchange Commission (SEC) yesterday presented, and unanimously voted to approve, a proposal to enable small businesses to raise equity capital from crowdfunding. Although the concept of crowdfunding – enabling many individuals
BIMA knowledge-sharing Legal & Finance on May 29, 2013 // No Comments
If you are an entrepreneur thinking of selling your digital media business, there is a strong likelihood that a buyer will want to tie part of the deal value to the performance of the business after the sale. This is known as an “earn-out”. Earn outs can be beneficial to both the buyer and seller,
BIMA knowledge-sharing Legal & Finance on May 9, 2013 // No Comments
Are you ready? Real Time Information has been introduced by HMRC to improve the operation of Pay As You Earn. Whilst it might seem a daunting change, the key is in the preparation. Take steps now to make sure you don’t get caught out.
BIMA KNOWLEDGE-SHARING BLOG - FUTURE TRENDS
BIMA knowledge-sharing Future Trends on March 11, 2014 // No Comments
In marketing, ‘agility’ once referred to particularly swift actions and decisions. Increasingly, ‘agility’ is synonymous with ability. Concerns over real-time and agility lead the CEO of Victor & Spoils, John Winsor, to write this piece for Digiday: 5 reasons brands are cutting agencies.
Here are 5 tips, or points of consideration, that might help.
BIMA knowledge-sharing Future Trends on August 13, 2013 // No Comments
How are the world’s biggest brands taking offline experiences online? With smart use of immersive 360 content…
Google launched 360 imagery to the mainstream consumer in 2007. When they did, they instantly brought to attention a developing industry, one which focuses on creating extraordinary interactive images and video.
In the last four years, the 360 content industry has evolved dramatically as we begin to understand the power of this visual experience – one that allows the viewer to choose their perspective.
BIMA knowledge-sharing Future Trends on March 25, 2013 // No Comments
Ecommerce has changed retail forever – but FMCG has remained largely unaffected. Do new digital sales models pose a new threat?
BIMA KNOWLEDGE-SHARING BLOG - UX
BIMA knowledge-sharing UX on July 29, 2013 // 1 Comment
Skyscanner’s Bonamy Grimes explains why an API-first, rather than mobile-first strategy can provide a more future-proof approach to creating compelling customer experiences regardless of device.
BIMA knowledge-sharing UX on June 11, 2013 // 6 Comments
Banks are behind when it comes to giving their customers a good experience – but why? UX consultant Paul Wheatley has some ideas for them…
Gone are the days when you had to crawl into the local bank manager’s office with cap in hand to ask for a loan or mortgage.
Customers (myself included) are expecting everything