Official BIMA blog: 'News and views from BIMA'
Sophie Bampton on September 22, 2014 // No Comments
A huge congratulations to the agencies and brands who took away a BIMA Award.
Sweeping the board this year was Jam, with five wins in total, including taking away the coveted Grand Prix award. Both their ‘Tap for Water’ Philippines typhoon appeal initiative and its ‘Xbox – A real-life transfer saga for the virtual world’ campaign
Wyndham Lewis on September 17, 2014 // No Comments
BIMA member Don Elgie is set to return to the London market as chairman of adtech company Crossrider.
In a move that reflects London and the UK’s importance in the advertising and technology space, Crossrider aims to raise $75m on AIM. This would value the company up to $250m. Owned by Israeli
BIMA Scotland - Nile on August 5, 2014 // No Comments
What’s the best way to grow your business? Work in isolation? Keep all your experience to yourself? Or share, contribute to something bigger, grow your industry sector and ride that wave to your own business success?
BIMA KNOWLEDGE - SOCIAL MEDIA
BIMA knowledge-sharing social media on April 22, 2013 // 1 Comment
Whatever your sector, it’s becoming increasingly important to give your audience a reason and place to be able to speak to you, and to others like them. That’s why now, more than ever, there’s a focus on developing online communities. Here are 9 simple tips to help you engage and grow your online community…
BIMA knowledge-sharing social media on March 11, 2013 // 2 Comments
Running a thought-leadership event? For building excitement, engagement and publicity, social media should be your best friend
BIMA knowledge-sharing social media on November 29, 2012 // No Comments
Do you work with celebrity brand ambassadors? After some notable bans this year, we explore best practice for involving high-profile people in social media campaigns
This year, the ASA has both banned and scrutinised a number of UK Twitter campaigns. But what did they do wrong, and how can you make sure your campaign lives on?
BIMA KNOWLEDGE-SHARING BLOG - LEGAL AND FINANCE
BIMA knowledge-sharing Legal & Finance on October 24, 2013 // 2 Comments
More than 18 months since The Jumpstart Our Business Startups Act (or JOBS Act) was signed into law in the US, the Securities and Exchange Commission (SEC) yesterday presented, and unanimously voted to approve, a proposal to enable small businesses to raise equity capital from crowdfunding. Although the concept of crowdfunding – enabling many individuals
BIMA knowledge-sharing Legal & Finance on May 29, 2013 // No Comments
If you are an entrepreneur thinking of selling your digital media business, there is a strong likelihood that a buyer will want to tie part of the deal value to the performance of the business after the sale. This is known as an “earn-out”. Earn outs can be beneficial to both the buyer and seller,
BIMA knowledge-sharing Legal & Finance on May 9, 2013 // No Comments
Are you ready? Real Time Information has been introduced by HMRC to improve the operation of Pay As You Earn. Whilst it might seem a daunting change, the key is in the preparation. Take steps now to make sure you don’t get caught out.
BIMA KNOWLEDGE-SHARING BLOG - FUTURE TRENDS
BIMA knowledge-sharing Future Trends on March 11, 2014 // No Comments
In marketing, ‘agility’ once referred to particularly swift actions and decisions. Increasingly, ‘agility’ is synonymous with ability. Concerns over real-time and agility lead the CEO of Victor & Spoils, John Winsor, to write this piece for Digiday: 5 reasons brands are cutting agencies.
Here are 5 tips, or points of consideration, that might help.
BIMA knowledge-sharing Future Trends on August 13, 2013 // No Comments
How are the world’s biggest brands taking offline experiences online? With smart use of immersive 360 content…
Google launched 360 imagery to the mainstream consumer in 2007. When they did, they instantly brought to attention a developing industry, one which focuses on creating extraordinary interactive images and video.
In the last four years, the 360 content industry has evolved dramatically as we begin to understand the power of this visual experience – one that allows the viewer to choose their perspective.
BIMA knowledge-sharing Future Trends on March 25, 2013 // No Comments
Ecommerce has changed retail forever – but FMCG has remained largely unaffected. Do new digital sales models pose a new threat?
BIMA KNOWLEDGE-SHARING BLOG - UX
BIMA knowledge-sharing UX on July 29, 2013 // 1 Comment
Skyscanner’s Bonamy Grimes explains why an API-first, rather than mobile-first strategy can provide a more future-proof approach to creating compelling customer experiences regardless of device.
BIMA knowledge-sharing UX on June 11, 2013 // 6 Comments
Banks are behind when it comes to giving their customers a good experience – but why? UX consultant Paul Wheatley has some ideas for them…
Gone are the days when you had to crawl into the local bank manager’s office with cap in hand to ask for a loan or mortgage.
Customers (myself included) are expecting everything