BIMA Blog

BIMA Blog

Official BIMA blog: 'News and views from BIMA'

  • SXSW re-run x2

    Posted by bridget.beale on March 25, 2014 // 1 Comment
    bridget.beale

    Missed SXSW 2014? Our Executive member Gareth Jones (DigitasLBi) was there and he’s put together this re-run of key trends and insider advice for newbies and old-hands alike.

    Gareth says: It’s become something of a cliché to talk about the disruptive power of technology, but this doesn’t make it any less of a truism. And
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  • SXSW re-cap: breakfast briefing take outs

    Posted by bridget.beale on // No Comments
    bridget.beale

    With Edward Snowden, Julian Assange and Sir Tim Berners-Lee on the bill for SXSW 2014, privacy and internet freedom were always going to be high on the agenda. Gareth James (Chief Creative Officer at TMW), who spoke first at our breakfast briefing last week, distilled this by saying that SXSW 2014 had a more serious
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  • The State of Digital Marketing – Scottish Edition

    Posted by Nadine Pierce on March 14, 2014 // 1 Comment
    Nadine Pierce

    At this month’s BIMA ThirstDay Edinburgh event, Ambergreen Internet Marketing took us to the devil. The Devil’s Advocate, that is, where digital marketers from agencies all over Edinburgh connected over chocolates from Hotel Chocolat and two particularly hot topics in digital today:
    What is the Most Overhyped Marketing Channel? and What is the Sleeping Giant of
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Recent Comments

  • Simon Johnson: Thank God Ofer put this miss understood ‘quote’ to bed once and for all. Both entertaining...
  • Justin Cooke: What a brilliant summary. Thank you for sharing. Cannot wait to attend next years!
  • John Fegaj: There we have it, getting traffic from the folk who have the traffic is over-hyped. Wait what?
  • Ryan Law: Great summary, and I agree that ’spray-and-pray’ email marketing is no longer effective....
  • Andy Moseby: You’re right – the SEIS / EIS schemes do give really good tax incentives for investors, although...