Latest from the blog
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What Clients want – Post 3
Posted by Ross Sleight on June 29, 2007 // 1 Comment
It’s Friday, so close to the weekend, so no messing about and we’ll jump right into Insight 3
Insight 3 – Strategy is essential, Evaluation is crucial.
Now as a Strategy Director you would expect me to extoll the virtues of Planning, but I fundamentally believe that there is a dearth of good strategy from digital agencies. The
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What Clients Want – Post 2
Posted by Ross Sleight on June 28, 2007 // 2 Comments Ok, so 2 days on the trot and this post a day thing for 10 days seems to be going well. 20% gone and feeling fit, here’s Insight 2 from the talk
Insight 2 – Clients spend 90% of their time on anything but outsourced marketing
When I became a Marketing Director, I expected to be immersed
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What Clients want…Intros and Post Number 1
Posted by Ross Sleight on June 27, 2007 // No Comments Hello. I’m Ross Sleight, Strategy Director for Virgin Games. What am I doing writing on the BIMA blog you ask? Well Paul and Juliet very kindly invited me to give a talk at the BIMA dinner last week, and under the influence of too many glasses of pop, I agreed that I’d blog it for
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Cool writers on the way
Posted by admin on June 26, 2007 // No Comments
Apologies for not writing as often as I should, I didn’t want to do it half heartedly so I’ve been waiting until I had a few hot guest writers to keep the blog going with regular posts.
Stay tuned and we’ll get the blog up and running within the next week!