BIMA Blog

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• How not to react to negative social conversation

  Posted by admin on October 31, 2007 // 2 Comments
  

  If you’re a brand guardian, have you ever wondered how to respond to bloggers who make negative comments about your products or services? Have you wondered whether to react at all? If you’re an agency, have you thought about how to answer this question when your clients start to ask?
  Well, one thing is for sure,
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• Social Networks: The Business Case with Damien Mulley

  Posted by admin on October 30, 2007 // 1 Comment
  

  Where
  Soho House, Private Members Club
  21 Old Compton Street
  London, England W1D 5JJ
  When
  Tuesday, November 20, 2007
  08:30am – 10:00am
  How much
  Members £23.50
  Non-members £35.25
  About the event
  A brisk walk though the social networking jungle with Damien Mulley as your guide. He’ll be showing you the different species of social networks out there – ones to use, ones to avoid and
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• Marketing for marketers, huh?

  Posted by admin on October 29, 2007 // No Comments
  

  I was recently asked by a major European Operator (that’s Carrier to Americans) to help them be more innovative in their marketing. A pretty open brief? Not really. The most open brief I’ve ever received was, ‘can you help us understand how to spend more money on digital’.
  The days of talking ‘at’ prospects, telling them
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• The Great Facebook Debate went down well

  Posted by admin on October 18, 2007 // 2 Comments
  

  I’ll write about the event and post some pictures soon. If you were there and took pictures, can you please add them to the BIMA group on Facebook. I’d like to use some of them in my follow-up post.
  I’m looking for some guest writers, so please feel free to recommend yourself or a colleague if
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• Watch the debate live

  Posted by admin on October 17, 2007 // No Comments
  

  I’m hosting the Great Facebook Debate this evening at the BT Auditorium. Tonight, the awesome venue will be home to more than 170 Facebook-thirsty enthusiasts, ready to pounce (I hope) on the speaker who deserves it most.
  We sold out pretty much right away with over 100 tickets sold in less than 24 hours. We’ve signed
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• The Great After party

  Posted by admin on // No Comments
  

  Trusted Places have really pulled it out of the bag. Not only have they sponsored the Great Facebook Debate, they’ve managed to secure a venue for the after party with less than 24 hours notice. Naturally the venue has been highly recommended given the source, so it should be a great night.
  So, even if you’re
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• Facebook Debate Schedule

  Posted by admin on October 16, 2007 // 2 Comments
  

  [Update: some silly errors corrected in the debate section]
  This is going out by email later today but thought it was worth posting here in case people had access to the Web but not their email.
  Where BT Centre, City of London, EC1A 7AJ
  When Wednesday 17th October 2007, 17:00 – 21:00
  Full Schedule

  17:00 – 17:15 – Registration
  17:15 –
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• Just got done with Paul & Co.

  Posted by Hugh MacLeod on // 2 Comments
  

  I’m sitting here at Soho House in London, having just gotten done with my talk about Social Objects.
  I tired to keep it short- under 10 minutes.
  The skinny: Social Networks are built around Social Objects, ergo, if you are in the advertising business, you have to define your client’s product in terms of being a Social
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• Breakfast Bites with Hugh MacLeod

  Posted by Steve Clayton on October 10, 2007 // No Comments
  

  My pal Hugh is giving the next BIMA Breakfast Bites talk on Tuesday in London. I did the inaugural event on top of Soho House and talked blogging. Hugh is covering Social Objects and I’ve seen his pitch a couple of times now – it’s fun and I’m considering bringing my video camera to record
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• Facebook bigger than Jesus

  Posted by Alastair Duncan on October 9, 2007 // No Comments
  

  Facebook – big head or long tail?
  It’s been ages since there was a Facebook post. It’s still going strong, of course. I note Lucy Kellaway is answering questions about it in the FT, recommending you don’t reply to friend requests from the boss. You could try letting her see a limited profile, of course. And
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