Latest from the blog
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Graduate recruitment
Posted by Alastair Duncan on October 29, 2008 // 2 Comments
There’s a lot of talk at the moment about skills recalibration. I’m intrigued to know how BIMA membership and this blog’s readership feel about the graduates of today. Are we getting the skills we need out of the curriculum? (For example, how many of you can spell the word curriculum without the benefit of spellchecking
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Recession and the digital position
Posted by Felix Velarde on // 1 Comment
I haven’t blogged for a while, which may or may not be a bad thing. I’ve been pre-occupied with the effects of recession on clients, and how to let them know how we can help them. Obviously digital is in a strong position to be able to help – it’s cost-effective, measurable and accountable. It
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Secrets from Silicon Valley: Sarah Lacy on the Rise of Web 2.0
Posted by admin on October 28, 2008 // No Comments
There is NO ONE who is better placed to speak on this subject than Sarah Lacy. Over the last 5 years she has had unrivaled access to the founders of the companies that have shaped the Web 2.0 scene.
Now, for one afternoon only, she is London to share what she knows…
- 4.00pm Registration
- 4.30pm Fireside
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Microsoft Virtual Earth: Lunch Briefing for BIMA members
Posted by admin on October 27, 2008 // No Comments There are just 4 places left for this joint BIMA/Microsoft event, which will be held in the Microsoft offices in London this coming Thursday 30th October.
The presentation will cover Virtual Earth, which is an integrated set of services that enable you to easily add mapping functionality to a website or back office application. In
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Digital planning
Posted by Katie Streten on October 24, 2008 // No Comments
Last night I had an interesting discussion with an account manager friend of mine from a major advertising agency. She was full of enthusiasm about the prospect of 5 day long sessions her whole company is going through in order to be fully immersed in the digital environment. The purpose of this is to ensure
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Branding Utility is the answer. Seriously.
Posted by Alastair Duncan on October 22, 2008 // No Comments I wrote a post on Brand Republic today about the dangers of taking things at face value. For example, there must be more to Sarah Palin than the glossy anti-intellectual sneering so neatly taped by Tina Fey. (“I can see Russia from ma house”). Hmm. But in the world of the ‘innernet’ and all it
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3 interesting ‘games’ for the weekend
Posted by Katie Streten on October 17, 2008 // No Comments Clay Shirkey has been talking to David Cushman on his fasterfuture blog about humanising brands. His key point is that old-style marketing is cleaned up right to the edges because it is about the one chance to make your impact, whereas digital marketing more about developing human, messy relationships because all our work has the
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BIMA Awards 2008 shortlist announced
Posted by admin on October 16, 2008 // No Comments The contenders have been revealed for this year’s BIMA (that’s, British Interactive Media Association for those of you new to this blog) Awards, in association with Digital Arts.
The awards, which are now in their 13th year, recognize creativity in digital technology, and focus on all aspects of digital creativity. This year the awards have been
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Helping BIMA members find digital talent
Posted by David Hart on October 15, 2008 // No Comments
Since the relaunch of the BIMA website it has been our intention to start to build the ‘Jobs’ section of the site into a real marketplace for jobs in the digital industry. Members continually tell us how difficult it is to find and hire talented people and the cost of recruiting continues to rise.
Although it
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Pasta Hut, Pasta Hut, Kentucky Fried Chicken and a Pasta Hut
Posted by Katie Streten on October 10, 2008 // No Comments It would have been hard to miss the rebranding of Pizza Hut into Pasta Hut just out this week…unless you tried to find their website using the internationally recognised .com domain. The marketing team were obviously poorly advised in terms of protecting their brand online and only own pastahut.co.uk. The .com, .net and .org domains
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