Okay without further ado here are the proposed awards categories for 2009, the primary categories are broadly based around areas of professional practice which I hope represents the areas that you lot are working in!
| SECTORS | B2C |
| B2B | |
| Charity and Not For Profit | |
| Arts & Culture | |
| Entertainment | |
| Informational | |
| ADVERTISING | Display Advertising |
| Microsite | |
| Email Marketing | |
| Integrated Campaign | |
| Interactive Advertising | |
| ONLINE | Website |
| Intranet | |
| Internet Application | |
| Editorial | |
| Videos/Podcasts | |
| PR | |
| GAMES | Advergame |
| Online Game | |
| Download Game | |
| Mobile Game | |
| MOBILE | Cross Media Project |
| Mobile Application | |
| Mobile Site | |
| Mobile Marketing | |
| SOCIAL MEDIA | Social Media Application |
| Widget | |
| Community | |
| OFFLINE | Kiosk, Installation or Application |
| CD Rom, DVD or Interactive TV | |
| PUBLICLY VOTED | Best Blog |
In addition to these primary categories all entries will be automatically considered for the following awards which will be decided by a committee of the foremen of each of the juries and the awards committee.
| INTERACTIVE CRAFT | Student |
| Innovation | |
| Measurement and Results | |
| Best Use of Viral | |
| Accessibility and Usability | |
| Visual Design | |
| Motion Graphics | |
| Strategy | |
| Sound Design | |
| Grand Prix | |
| Best Client |
I’d like to offer my thanks for all the help I’ve received with this from the BIMA Awards Committee and the Exec, particularly to Rob Corradi who stepped in at the last minute to help me with this structure, I do hope that everyone will find a place to enter the work they’re most proud of here, but please, if we’ve missed something please do make a comment here and let us know what we should include.
I look forward to hearing from you all. Look out for an awards update coming soon.
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On June 19th, 2009, Robin Grant said...
Hey Chris
Looking good! – I do think you’re a bit light in th Social Media section though – how about categories in there such as ‘campaign’ or ‘outreach’ or ‘programme’ or ‘engagement’. None of the work that we do would fit in your current categories and we’re one of the leading practioners…
For example, ask yourself where this camapign would fit currently:
http://wearesocial.net/blog/2009/05/this-is-now/Looking forward to your response…
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On June 19th, 2009, chriskempt said...
Hi Robin,
Thanks for your comment, I’ve had a quick look at your case study, I guess i would consider this to fall under the community category but that doesn’t mean we’ve got the wording right!
I’ll have another look at them, but in the mean time perhaps you could suggest what your ideal category would look like? Realistically we’ve got a maximum of 4 sub-categories to play with here.
Cheers
C
C
2009 Awards Categories V1(ish)