Awards Chair

Jun

2009 Awards Categories V1(ish)

Posted by: Chris Kempt

Okay without further ado here are the proposed awards categories for 2009, the primary categories are broadly based around areas of professional practice which I hope represents the areas that you lot are working in!

SECTORS	B2C
	B2B
	Charity and Not For Profit
	Arts & Culture
	Entertainment
	Informational
ADVERTISING	Display Advertising
	Microsite
	Email Marketing
	Integrated Campaign
	Interactive Advertising
ONLINE	Website
	Intranet
	Internet Application
	Editorial
	Videos/Podcasts
	PR
GAMES	Advergame
	Online Game
	Download Game
	Mobile Game
MOBILE	Cross Media Project
	Mobile Application
	Mobile Site
	Mobile Marketing
SOCIAL MEDIA	Social Media Application
	Widget
	Community
OFFLINE	Kiosk, Installation or Application
OFFLINE	CD Rom, DVD or Interactive TV
PUBLICLY VOTED	Best Blog

In addition to these primary categories all entries will be automatically considered for the following awards which will be decided by a committee of the foremen of each of the juries and the awards committee.

INTERACTIVE CRAFT	Student
	Innovation
	Measurement and Results
	Best Use of Viral
	Accessibility and Usability
	Visual Design
	Motion Graphics
	Strategy
	Sound Design
	Grand Prix
	Best Client

I’d like to offer my thanks for all the help I’ve received with this from the BIMA Awards Committee and the Exec, particularly to Rob Corradi who stepped in at the last minute to help me with this structure, I do hope that everyone will find a place to enter the work they’re most proud of here, but please, if we’ve missed something please do make a comment here and let us know what we should include.

I look forward to hearing from you all. Look out for an awards update coming soon.

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2 Comments so far

Robin Grant said,
June 19 2009

Hey Chris

Looking good! - I do think you’re a bit light in th Social Media section though - how about categories in there such as ‘campaign’ or ‘outreach’ or ‘programme’ or ‘engagement’. None of the work that we do would fit in your current categories and we’re one of the leading practioners…

For example, ask yourself where this camapign would fit currently:
http://wearesocial.net/blog/2009/05/this-is-now/

Looking forward to your response…

chriskempt said,
June 19 2009

Hi Robin,

Thanks for your comment, I’ve had a quick look at your case study, I guess i would consider this to fall under the community category but that doesn’t mean we’ve got the wording right!

I’ll have another look at them, but in the mean time perhaps you could suggest what your ideal category would look like? Realistically we’ve got a maximum of 4 sub-categories to play with here.

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2009 Awards Categories V1(ish)

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