3 interesting ‘games’ for the weekend

Clay Shirkey has been talking to David Cushman on his fasterfuture blog about humanising brands. His key point is that old-style marketing is cleaned up right to the edges because it is about the one chance to make your impact, whereas digital marketing more about developing human, messy relationships because all our work has the potential to be ‘always in beta’ (not unlike my social life).

Check out the video on the blog
http://fasterfuture.blogspot.com/2008/10/clay-shirky-on-humanising-brands.html

One particularly human activity - though it’s occasionally replicated in the animal world - is play. Games are complex, messy (do you cheat, how? why not? when and with whom do you play?) and they are a very effective way of developing relationships. Digital games are used more and more for different marketing purposes and in different ways.

Here are three completely different ones I am playing/engaged with at the moment:-

Righteous Kill - Casual gaming turns nasty to support the film
What is the Question? - Awareness-raising treasure hunt around the City of London in aid of extreme, drug-resistant TB
somebodyelsesphone.com - nokia market their new model phone through short form text/video/sound content

Play nicely - play messily. Enjoy your weekend!