BIMA Blog

BIMA Blog
Alastair Duncan

alastair

Alastair makes creative business profitable, global and interactive, and is a board level advisor to several start up companies. He’s been involved in the interactive world since 1990, in parallel with his advertising agency experience. From developing early interactive television and gaming systems to starting up new media firms both inside and outside advertising agencies (Ammirati Puris Lintas and Zentropy Partners respectively) he has remained at the cutting edge of marketing and technology, growing his businesses in scale and profitability year on year. Zentropy Partners UK, the company Alastair founded in 2000 with investment from The Interpublic Group of Companies, was twice Agency of the Year in the UK, growing consistently and profitably, bucking the dotcom era trend. Under his leadership Zentropy took over McCann Erickson’s nascent direct marketing unit and an acquired database marketing firm in 2005 to form MRM Partners, emerging again under the renamed MRM Worldwide banner as one of the leading digital marketing firms in the UK, ranking at Number 5 in New Media Age’s Top 100 Interactive Agencies Report in 2008. Alastair served as Chief Executive of MRM Worldwide from 2004- 2008, as well as on the McCann Erickson WorldGroup UK and Ireland Board. Alastair has advised businesses all over the world on digital strategy, communication and creativity. Recent Clients include Microsoft, Intel, Unilever, Nestlé, MSN, Sky, Mastercard, Boeringher Ingelheim, the Home Office, Hewlett Packard and the Newspaper Marketing Agency. He comments regularly on the impact of digital on the marketing and advertising industry, both in the national and trade press as well as on this blog. He also blogs at Blogging For Food on Brand Republic. He is a Fellow of the RSA, Member of British Design and Art Direction and one of the original members of the Digital Marketing Group at the IPA. He lives in London with his young family, enjoys fine art, sailing, parenting, travel and the occasional game of tennis.

http://www.participationmarketing.co.uk (Opens in a new window)

  • BIMA Special Awards announcement

    Posted by on November 5, 2009 // 1 Comment
    Alastair Duncan

    It is with great pleasure that BIMA announces the Special Awards Shortlist for 2009. In addition to the categories already published, the judges selected entries that stood out as exceptionally stimulating examples of the specialist interactive crafts. Without further ado, here they are. Project Title Produced By Talent Visual Design» Readers Rooms AMVBBDO Things to
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  • BIMA Awards 2009 ‘Best Blog’ shortlist announced.

    Posted by on October 28, 2009 // No Comments
    Alastair Duncan

    I’m thrilled to announce the BIMA Awards best blog shortlist. We were overwhelmed with nominations, with an enormous range of content and type of blogs submitted. We’ve been through every blog with a fine toothcomb and picked the cream of the crop for the public vote. Now it’s up to you, the public, to vote
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  • Big day for Digital Britain – today!

    Posted by on June 16, 2009 // No Comments
    Alastair Duncan

    Today Ben Bradshaw MP will announce the wish list that is the result of the Digital Britain consultations and report undertaken by Lord Carter. It’ll be a long list. The Interim report published in January had 22 action points. The actual report will likely have twice that, and BIMA members should take note of the
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  • Digital Britain Unconference Report online

    Posted by on May 29, 2009 // No Comments
    Alastair Duncan

    Over the past few weeks I’ve been involved in a response to the Digital Britain Interim Report. BERR ( The Government Department for Business, Enterprise and Regulatory Reform) have been listening and are now reading the final report submission we put in with interest. Read the report at the link above, and consider putting your
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  • A Career in Interactive World?

    Posted by on May 18, 2009 // 1 Comment
    Alastair Duncan

    There’s nothing more useful than practical advice in our business. And BIMA needs to be a place to get it. Requests do come in from careers advisory people from all over the place, and it’s a positive step to be able to respond. As a voluntary body, it’s hard for BIMA to get the commitment
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  • Digital Britain. Comments in today please.

    Posted by on March 13, 2009 // No Comments
    Alastair Duncan

    I’ve commented today on the Digital Britain report. Pick up on the debate #carter #digitalbritain if you have a moment today and agree/disagree/add. What I’ve said is that  I’d like to understand, explicitly, what vision the report will inspire for the creative industries of Britain, in particular amongst the digital practitioner businesses which are, on
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  • Digital Britain. Isn’t this a big deal?

    Posted by on January 30, 2009 // 1 Comment
    Alastair Duncan

    The Digital Britain report is about establishing a proper platform for the digital economy, and will have far reaching impact across many industries, not just this one. From a creative perspective, the Government is keen to leverage Britain’s internationally-recognised talent in online, and in particular mobile and small screen development, as well as move on
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  • Obama ushes in the age of collaboration

    Posted by on January 21, 2009 // 2 Comments
    Alastair Duncan

    The agency world is reaching a t-junction and I firmly believe that business has to be able to encourage a new set of skills and management style, grown up in the digital environment, that are properly collaborative and celebrate the people that deliver value for the company. I watched the Obama inauguration with my children,
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  • The glamour. The glitz.

    Posted by on November 28, 2008 // 2 Comments
    Alastair Duncan

    Terrific night at the BIMA awards last night. Well done to AKQA for Agency of the Year and the the Students from Hull on the table next to ours who were having such a laugh. And farewell, too, to Janice Cable, who has been such a stalwart of BIMA since the beginning. Amusing it was
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  • What currency do you work in?

    Posted by on November 18, 2008 // 2 Comments
    Alastair Duncan

    One of the big issues facing the interactive industry is the language. Clients speak one language. Media people speak another. Developers speak yet another. And creatives – well, a few choice words can work wonders. I’ve been in the interactive world for a long time – launching interactive television in the early nineties, would you
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?