BIMA Blog

BIMA Blog
bridget.beale

bridget.beale

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  • SXSW re-run x2

    Posted by bridget.beale on March 25, 2014 // 1 Comment
    bridget.beale

    Missed SXSW 2014? Our Executive member Gareth Jones (DigitasLBi) was there and he’s put together this re-run of key trends and insider advice for newbies and old-hands alike.

    Gareth says: It’s become something of a cliché to talk about the disruptive power of technology, but this doesn’t make it any less of a truism. And
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  • SXSW re-cap: breakfast briefing take outs

    Posted by bridget.beale on // No Comments
    bridget.beale

    With Edward Snowden, Julian Assange and Sir Tim Berners-Lee on the bill for SXSW 2014, privacy and internet freedom were always going to be high on the agenda. Gareth James (Chief Creative Officer at TMW), who spoke first at our breakfast briefing last week, distilled this by saying that SXSW 2014 had a more serious
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  • Data-driven design: breakfast briefing take outs

    Posted by bridget.beale on February 24, 2014 // No Comments
    bridget.beale

    “It’s not about big data, it’s about big questions” was the message from Alex Loveless to a capacity crowd at our first breakfast briefing of 2014 last week. Alex (Head of Data at DigitasLBi) went on to say that the real value of data lies in the analysis and strategy that sits on top of
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  • BIMA appoints first Managing Director

    Posted by bridget.beale on January 22, 2014 // No Comments
    bridget.beale

    I’m delighted to share the news that I’ve been appointed as the new Managing Director of BIMA, the organisation’s first MD in its 30-year heritage.
    This comes at an exciting time for BIMA and for the industry. UK digital leads the world and BIMA has been there since the beginning, with our members looking to
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  • Top tips for 2014 from BIMA Award winners

    Posted by bridget.beale on January 20, 2014 // No Comments
    bridget.beale

    We’ve asked BIMA Award-winning digital leaders from the likes of AKQA, Channel 4, TH_NK, M&C Saatchi, Grand Visual, WCRS and AMV BBDO to share their insights for the year ahead. Key themes to emerge include the changing nature of client-agency relationships, personalised storytelling and targeted distribution.
    Geoff Northcote, General Manager for Business Invention at AKQA, suggests
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  • Going agile: benefits & challenges

    Posted by bridget.beale on December 12, 2013 // No Comments
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    Waterfall vs agile. Scrum masters, sprints and backlogs. Whether these are familiar concepts or uncharted territory, there were learning points for everyone at our evening masterclass on ‘Going Agile’ last week.

  • Creative competition – BIMA Awards 2014 campaign

    Posted by bridget.beale on October 25, 2013 // No Comments
    bridget.beale

    Come up with an idea for the BIMA Awards advertising campaign for 2014, send it to us by Friday 29 November and if we pick your concept to develop into our campaign you’ll win a prize package that confers instant profile and prestige across the industry, not to mention free drinks and party invitations. Check
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  • New Chair for BIMA – welcome to Adam Graham & thanks to Justin Cooke

    Posted by bridget.beale on October 4, 2013 // No Comments
    bridget.beale

    We’re delighted to announce that Adam Graham, CEO of Weapon7, was last night appointed as the new chair of BIMA. Adam takes up the chairmanship as Justin Cooke steps down after four and a half years leading BIMA. Jen Topping, Business Manager at Soho Productions, Microsoft Studios, was also confirmed as Vice Chair.
    The appointments were
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  • Business lessons from Erik Spiekermann

    Posted by bridget.beale on September 4, 2013 // No Comments
    bridget.beale

    Erik Spiekermann laid down a maxim to last night’s Reasons to Be Creative crowd: “Do not do free pitches”. The roar from the crowd suggested a fair few folk in the audience were sick of pitching their guts out to no avail.
    Spiekermann’s ethos is that the client-agency relationship works best as a partnership, and he
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  • Creativity lessons from Sagmeister and Sasso

    Posted by bridget.beale on September 3, 2013 // No Comments
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    “Practice wider than your discipline,” advises Eva-Lotta Lamm, and enjoy “getting used to learning something new”. She was speaking to a full theatre at Reasons to Be Creative, the 3-day design/coding/creative conference in Brighton.
    Eva-Lotta’s point – which she illustrated with anecdotes about going to weekend workshops in everything from sign-writing to street dance – is
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Recent Comments

  • Simon Johnson: Thank God Ofer put this miss understood ‘quote’ to bed once and for all. Both entertaining...
  • Justin Cooke: What a brilliant summary. Thank you for sharing. Cannot wait to attend next years!
  • John Fegaj: There we have it, getting traffic from the folk who have the traffic is over-hyped. Wait what?
  • Ryan Law: Great summary, and I agree that ’spray-and-pray’ email marketing is no longer effective....
  • Andy Moseby: You’re right – the SEIS / EIS schemes do give really good tax incentives for investors, although...