BIMA Blog

BIMA Blog
bridget.beale

bridget.beale

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  • BIMA Awards 2015 | Deadline extended to 1 May 2015

    Posted by on April 13, 2015 // No Comments
    bridget.beale

    In the words of Douglas Adams, “I love deadlines. I like the whooshing sound they make as they fly by.”   BIMA is pleased to announce that we have extended our deadline to enter the BIMA Awards 2015 until Friday 1 May.   This year we rolled out a number of significant changes to entering
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  • Facebook policy briefing for regulators

    Posted by on March 20, 2015 // No Comments
    bridget.beale

    I’ve just come from an ad tech policy and privacy briefing at Facebook, with Brian Boland and Sarah Epps discussing the organisation’s current advertising and ad tech offerings – including Atlas, Audience Network, and LiveRail – and how they fit into their ads vision going forward. The session ended with a Q&A session where regulators,
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  • TIGA and BIMA Call for Tax Relief Scheme for the creative industry

    Posted by on October 27, 2014 // 1 Comment
    bridget.beale

    We’ve joined forces with TIGA, the trade body for games developers and digital publishers, to call on the government to launch a training tax relief scheme for small to medium size businesses in the creative industries. We believe the launch of a pilot SME Training Tax Relief (TTR) scheme to promote skills, training, and productivity
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  • Skills gap – meeting with the Schools Minister

    Posted by on July 8, 2014 // No Comments
    bridget.beale

    BIMA attended a round table with the Rt Hon David Laws MP, Minister of State for Schools, on Monday to discuss the skills gap and raise our views on how Government can help tackle the issue. The discussion covered a lot of ground with our 3 key points being: 1.    Careers advice: our research shows
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  • SXSW re-run x2

    Posted by on March 25, 2014 // 1 Comment
    bridget.beale

    Missed SXSW 2014? Our Executive member Gareth Jones (DigitasLBi) was there and he’s put together this re-run of key trends and insider advice for newbies and old-hands alike. Gareth says: It’s become something of a cliché to talk about the disruptive power of technology, but this doesn’t make it any less of a truism. And
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  • SXSW re-cap: breakfast briefing take outs

    Posted by on // No Comments
    bridget.beale

    With Edward Snowden, Julian Assange and Sir Tim Berners-Lee on the bill for SXSW 2014, privacy and internet freedom were always going to be high on the agenda. Gareth James (Chief Creative Officer at TMW), who spoke first at our breakfast briefing last week, distilled this by saying that SXSW 2014 had a more serious
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  • Data-driven design: breakfast briefing take outs

    Posted by on February 24, 2014 // No Comments
    bridget.beale

    “It’s not about big data, it’s about big questions” was the message from Alex Loveless to a capacity crowd at our first breakfast briefing of 2014 last week. Alex (Head of Data at DigitasLBi) went on to say that the real value of data lies in the analysis and strategy that sits on top of
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  • BIMA appoints first Managing Director

    Posted by on January 22, 2014 // No Comments
    bridget.beale

    I’m delighted to share the news that I’ve been appointed as the new Managing Director of BIMA, the organisation’s first MD in its 30-year heritage. This comes at an exciting time for BIMA and for the industry. UK digital leads the world and BIMA has been there since the beginning, with our members looking to
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  • Top tips for 2014 from BIMA Award winners

    Posted by on January 20, 2014 // No Comments
    bridget.beale

    We’ve asked BIMA Award-winning digital leaders from the likes of AKQA, Channel 4, TH_NK, M&C Saatchi, Grand Visual, WCRS and AMV BBDO to share their insights for the year ahead. Key themes to emerge include the changing nature of client-agency relationships, personalised storytelling and targeted distribution. Geoff Northcote, General Manager for Business Invention at AKQA,
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  • Going agile: benefits & challenges

    Posted by on December 12, 2013 // No Comments
    bridget.beale

    Waterfall vs agile. Scrum masters, sprints and backlogs. Whether these are familiar concepts or uncharted territory, there were learning points for everyone at our evening masterclass on ‘Going Agile’ last week.

Recent Comments

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  • Kevin O'Neill: Great ‘state of the nation’ piece Jon. I agree that ‘digital transformation’...
  • Natalie: I totally agree and it’s not just luxury brands that don’t quite grasp the ‘phase’...
  • David H: Weiser should have considered that developing technologies do not always have to disappear; perhaps better...