BIMA Blog

BIMA Blog
Click Consult Limited

Click Consult Limited

http://www.click.co.uk (Opens in a new window)

  • How to spot and remove a Google penalty

    Posted by on September 9, 2016 // No Comments
    Click Consult Limited

    Google’s algorithm never sleeps, and sometimes it can cause sleeplessness in others – but why have you noticed that drop in your traffic? We tackled a lot of the dos and don’ts surrounding a drop in traffic back in 2015 but as 2016 continues in a run of busy years for the Google Algorithm, we
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  • The importance of database segmentation in email marketing

    Posted by on June 10, 2016 // No Comments
    Click Consult Limited

    Regardless of how much time and effort go into your email marketing campaigns, if you’re hoping to succeed with a one-size-fits-all policy, then you are unfortunately going to be disappointed. To begin with, it’s probably a good idea to explain what, when related to email marketing, we mean by ‘segmentation’. In this regard, we’re talking
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  • Tracking conversions for your paid search (PPC) campaign

    Posted by on June 2, 2016 // No Comments
    Click Consult Limited

    If you’re spending money on paid search, you should always have tracking in place to help determine your ROI. The more you spend, the more important it becomes to track what users do after clicking on your ads. Tracking allows you to: Identify your return on investment and where money is best spent Discover what
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  • What is thought leadership? We think therefore we sell.

    Posted by on May 4, 2016 // No Comments
    Click Consult Limited

    Thought leadership is a fairly recent addition to the B2B marketing handbook, though its origins extend back to the late 20th century, but what is it, why should it matter to you and how can you practice it?   Regardless of the area of B2B marketing you inhabit, you will not have been able to
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  • How to measure social media success

    Posted by on April 20, 2016 // No Comments
    Click Consult Limited

      When sharing content through social channels, or promoting your products or services, attribution to specific platforms can be difficult. This is where custom URLs come in.   GOOGLE’S URL BUILDER Though later we’ll discuss the necessary terms to build your own URL for campaign monitoring – in order to clarify the various terms, Google
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  • How to create quality written content

    Posted by on March 30, 2016 // No Comments
    Click Consult Limited

    During the Hummingbird update and ever since, Google has diminished dependence on keyword density as an indicator of relevance, with LSI (latent semantic indexing) having the effect of increasing the search engine’s vocabulary. This removal of density restrictions frees writers to better address another ranking factor – the production of what we at Click Consult
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  • Language is more important to enjoyment of a blog post than any other factor

    Posted by on March 11, 2016 // No Comments
    Click Consult Limited

      In an ongoing survey – as part of Click Consult’s continuous research and development process, clarity of language is way ahead of the competition   Click Consult has always been committed to allowing data and measurability to serve as major driving forces in how it performs its role – both for clients, and within
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  • Keeping up with the ever-changing world of organic search (SEO)

    Posted by on April 15, 2014 // No Comments
    Click Consult Limited

    Ah, organic search. It’s kept us on the edge of our seats since the first named update, Boston, in 2002. Later came algorithms such as Cassandra, Caffeine, Florida, Bourbon and Brandy which, to anyone who’s been in the industry long enough, are more than a random concoction of names, cities and alcoholic beverages – they changed the face of organic search forever.

  • Developing clear personas for inbound marketing

    Posted by on March 24, 2014 // No Comments
    Click Consult Limited

    Inbound marketing is all about magnetising your brand by creating and sharing high quality content that is tailored to your target audience. Easy peasy. But wait – who are your target audience? And do you know them as well as you think you do? You probably have a picture in your mind’s eye of the
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  • Inbound Marketing: 3 reasons to join the Revolution

    Posted by on February 26, 2014 // 1 Comment
    Click Consult Limited

    Matt Bullas, leading search expert and founder and CEO of Click Consult, an award-winning digital agency with a focus on search marketing, has predicted that inbound marketing will revolutionise digital marketing in 2014 and beyond. Inbound marketing involves helping potential clients find a brand by using various forms of pull marketing, such as blogs, guides,
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?