I tired to keep it short- under 10 minutes.

The skinny: Social Networks are built around Social Objects, ergo, if you are in the advertising business, you have to define your client’s product in terms of being a Social Object. Secondly, not everybody likes the term “Social Object”, so instead I often use the term “Sharing Device”.

The discussion afterwards was a lot more interesting that my talk, IMHO. Some seriously smart people were in attendance.