BIMA Blog

BIMA Blog
Simon Wadsworth

Igniyte

Simon Wadsworth is an internet entrepreneur and expert in online reputation management. Simon founded Igniyte, a leading online reputation management company in 2009. In 2005, Simon was awarded the prestigious Leeds Media Profile Award in recognition for his part in raising the profile of Leeds as a thriving and creative centre for the media, marketing and e-business industries.

http://www.igniyte.com (Opens in a new window)

  • Warner Brothers illustrate wrong way to handle copyright concerns

    Posted by on October 5, 2016 // No Comments
    Simon Wadsworth

    People are increasingly using multimedia content online, which they do not hold rights to, infringing on copyright. Firms regularly lodge concerns over mis-use of copyright with Google, as said content will remain online until flagged and reported. When pursuing this strategy tread with care, otherwise you could emulate Warner Brothers’ recent mistake and damage your
    More Info

  • How can you maintain privacy online?

    Posted by on September 16, 2016 // No Comments
    Simon Wadsworth

      It is getting increasingly difficult to shield your personal data online. Firms are now utilising your personal settings to monitor your preferences, interests and even your current location. Social media platforms like Facebook encourage you to share personal information such as your birthday, place of work and even your political beliefs. Within this environment,
    More Info

  • What’s more important, relevance or shareable content?

    Posted by on August 9, 2016 // No Comments
    Simon Wadsworth

    Regular readership and sharing of content online tend to signify good online content. But according to a recent study, 60% of people don’t even click the link to read before sharing online. The pace of social media and digital marketing continues to quicken, so how do you create content which users want to read, rather
    More Info

  • How does a CEO’s image effect their firm’s reputation?

    Posted by on July 19, 2016 // No Comments
    Simon Wadsworth

    A CEO’s reputation is inextricably linked with their company, often determining public perceptions of the overall brand. Therefore if a CEO’s reputation is put at risk, it can often threaten the image of their brand. How does a CEO’s personal image effect their firm’s reputation? Sir Phillip Green As a case study let’s look at
    More Info

  • Why should your company invest in online monitoring?

    Posted by on June 20, 2016 // No Comments
    Simon Wadsworth

      With the internet now readily available via mobile devices 24/7, you can engage with your firm’s consumer base more easily online now than ever before. But in this increasingly connected world, you need to stay up to date with what customers are saying about your company online to safeguard your brand’s reputation. Why should
    More Info

  • Why is Multimedia Content Essential to Online Marketing?

    Posted by on June 2, 2016 // No Comments
    Simon Wadsworth

    Content has always served as a vital component of online marketing. In today’s image-driven world, multimedia content such as photos, videos, infographics and even GIFs are becoming increasingly important ways of connecting with users via digital platforms. In 2014, Tony Hail of web analytics firm Chartbeat found that 55% of visitors spend less than 15
    More Info

  • How has Google implemented the right to be forgotten?

    Posted by on May 31, 2016 // No Comments
    Simon Wadsworth

    In May 2014, the EU Court of Justice handed down a ruling which required Google to introduce a ‘right to be forgotten’ for European search engine users. Two years have now passed since this landmark ruling, so how has Google implemented the right to be forgotten? Right to be forgotten The right to be forgotten
    More Info

  • How to improve your brand reputation through effective customer care

    Posted by on May 4, 2016 // No Comments
    Simon Wadsworth

    Increasingly, consumers are utilising social media channels, especially via mobile devices, to engage with companies. Therefore, it is vital that you ensure your business focuses on responding effectively with customers online, to build a stronger brand reputation. Connecting on social media Do not underestimate the value of cultivating exemplary customer care services. By adopting this
    More Info

  • UK workers see higher management as biggest risk to company crisis, research finds

    Posted by on April 20, 2016 // No Comments
    Simon Wadsworth

    A recent survey of UK managers has found that 39% believe their higher management teams are putting their company at risk of a PR crisis. Similarly, 30% said their CEO posed a risk for the company. The research, undertaken by Igniyte to discover the UK’s preparedness for a PR crisis, also found that 1 in
    More Info

  • How to deal with your business’ Google reviews

    Posted by on April 15, 2016 // No Comments
    Simon Wadsworth

    By registering your firm with Google, you can reap significant benefits. The features that come with a Google Business Page and Google Places can allow you to raise your company’s visibility online, especially in local searches. Learn how to manage your business’ Google reviews, to ensure you can utilise the search engine’s services to enhance
    More Info

Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?