BIMA Blog

In the past I’ve written about some poor uses of Twitter for marketing and brand development online, so how about some good uses?
There are two examples that stand out for me at the moment. The first you probably already know, the second you might not.
Example 1 – http://twitter.com/Aleksandr_Orlov – brilliant extension of the online campaign
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Do you use digital planners? Even if you do, what are they and most importantly what value do they bring? And if you want one what skills should you look for?
I should ‘fess up before I start and let you know that I am a digital planner, but these are actually questions I’ve been grappling
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Do you know The Rules? There are rules for everything nowadays, life,  happiness, management, wealth.  But the most well-known Rules of all were written by two women who had found husbands and were on an evangelistic mission to get women everywhere the same happy result.
The basic principle is that there are a number of rules
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I thought this was an apt title for this post because a) it’s about Skittles jumping on the Twitter bandwagon and b) I’m jumping on the “Skittles and Twitter” bandwagon myself (but hopefully bringing more value).
In the last 2 days there has been much chatter about the fact that Skittles made the mainpage of
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Apparently blogging is dead. It must be official because this particularly shocking piece of news has moved from Wired to New Media Age, it’s on page 19 this week.
What they are actually saying is corporate, large scale, cash motivated blogging – which is basically magazine publishing – is not making as much money as it
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We all like getting stuff for free, right? I received my Matter box at last on Tuesday of this week – see left. It had communications from all sorts of disparate brands Cadburys, Harper Collins, Original Source, but the interesting thing for me was that the brands had obviously thought carefully about managing the ROI
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I was lucky enough to go to Click 08 last week, the conference on digital developments in advertising organised by Creative Review. It was quite a small event, but it was one of the more useful conferences I have been to this year. I think that it was mainly useful because it was a showcase
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“No more champagne and the fireworks are through, here we are, me and you, feeling lonesome, feeling blue,” but not in the sad sense, in the sense that Barack Obama won his campaign for the US presidency and we are now two days into his brave new world!
It’s been a long journey and remarkable one,
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Last night I had an interesting discussion with an account manager friend of mine from a major advertising agency. She was full of enthusiasm about the prospect of 5 day long sessions her whole company is going through in order to be fully immersed in the digital environment. The purpose of this is to ensure
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Clay Shirkey has been talking to David Cushman on his fasterfuture blog about humanising brands. His key point is that old-style marketing is cleaned up right to the edges because it is about the one chance to make your impact, whereas digital marketing more about developing human, messy relationships because all our work has the
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