BIMA Blog

BIMA Blog
Katie Streten

Katie Streten

I am the head of Insight in Digital Communications at Imagination and have been working in digital since my first job as the website manager of a small publishing agency in 1996. I love the fact that you can never sit still or rest on your laurels in the digital world.

http://inoted.wordpress.com (Opens in a new window)

  • Pasta Hut, Pasta Hut, Kentucky Fried Chicken and a Pasta Hut

    Posted by Katie Streten on October 10, 2008 // No Comments
    Katie Streten

    It would have been hard to miss the rebranding of Pizza Hut into Pasta Hut just out this week…unless you tried to find their website using the internationally recognised .com domain. The marketing team were obviously poorly advised in terms of protecting their brand online and only own pastahut.co.uk. The .com, .net and .org domains
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  • Positive outlook?

    Posted by Katie Streten on October 3, 2008 // No Comments
    Katie Streten

    Someone had to do it, so I thought I would have a look around the web for things that people were writing about the outlook for digital in the current financial environment. Digital types are being rather reserved and quiet about it.  Maybe this is because many of us have been through tough times recently
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  • Music industry vs the rest of the world

    Posted by Katie Streten on September 19, 2008 // 1 Comment
    Katie Streten

    I waited a little to write my first post as a guest on this blog as I wanted to post something challenging and interesting. Whether this amounts to that I will have to leave to you!
    Who likes Weebl and Bob? If you don’t know them then I suggest you visit the site right away for some very
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