BIMA Blog

The European Court of Justice (ECJ) has ruled that Google’s use of third parties’ trade marks in the operation of its AdWords system does not constitute trade mark infringement however, in some circumstances advertisers may commit an infringement where they use keywords which correspond to trade marks owned by third parties.

It is vital that both
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Kemp Little LLP is proud to sponsor Media Momentum which features the hottest and fastest growing digital media companies in Europe.
How to Enter
If you’re one of them, enter online for free and promote yourselves to the media, the digital media sector and the financial communities throughout UK and Europe.
Entry deadline: 1st March 2010
For more information and
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Kemp Little, BIMA’s legal partner, run a series of free HR Forums which are open to BIMA members. The informal sessions give you the opportunity to chat through any operational or employment issues you might be facing, to share experiences and hear the latest updates on the law that affects you.
 
We’d be delighted if you
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Should Google and other search engine operators be free to sell brand names as keywords for Internet search advertising, or does it constitute trade mark infringement?
This contentious question has, for some time, perplexed the national courts of various European countries. However, a recent opinion of Advocate General Poiares Madura (“AG”) has provided some guidance on
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