Hello again Taverners

It feels like a long time ago when we ran our last evening – all about gamification. Hopefully now, the holiday season has come to an end, the kids are back at school and we can get back to the business of having a few beers together and working out how to do more for – or with – our brands and the people who use them, buy them and interact with them.

The next event is on Thursday October the 13^th 6:30 for a 7pm start and I’m hoping the the theme will inspire you to join us. The event takes place at The Brickhouse, Brick Lane in central/east London

Social Media is the love child of pervasive technologies and the internet and our human desires to connect, share, be a part of a tribe and stand out. Many of us seemingly spend almost impossible (and improbable) amounts of time ‘out there’. There’s been much said recently about software like Twitter and Facebook – not least because of the riots that flamed across the UK. These aside, is social media really a gift to brands and if so, will it keep on giving?

Join me and special quests as we all go on a grail quest to uncover the real return on investment in social and how to capitalise on it. Park your Facebook likes at the door and hear how other brands have learnt to maximise the potential of both earned and owned social spaces. We may even discover how to do more than simply build brand awareness or improve customer experience – can you make real money ‘out there’? Once again, I’ll ensure that we have expert speakers but that we will also have a conversation around the theme – after all, the tavern is always meant to be a dialogue.

Given the popularity of the last event and how that worked, we will cap the invites at 200. So don’t miss out, say yes today by emailing michelle@thefantastictavern.co.uk, I’ll bring the beers.

If you’d like to co-sponsor the event or feel you’d like to contribute to the content, please let me know (matthew.bagwell@emc.com) . The more (of either) the merrier.

On Thursday 7th July from 6pm we have exclusive use of The Brickhouse, 152c Brick Lane, London, E1 6RU.  It has 3 floors, 3 bars and a 2am license so you know it is going to be an amazing (and late) night.

Matt Bagwell will be your host for the evening and will be taking the stage with a panel of interesting speakers – Nathan Williams (Strategist at Wolff Olins), Richard Sedley (Commercial Director at Foviance), Rik Skews (Electronic Arts) and Tom Hopkins (Head of Strategy at Fortune Cookie).

Once the panel have impressed us with their knowledge (no pressure guys) we will be breaking out to gamify Cancer Research.

We will then continue the evening with a DJ challenge where 4 DJs will take to the decks and compete for the prize of a Fantastic Tavern Bottomless Tankard.

As usual EMC Consulting will be providing some drinks and nibbles to get the night started.

If you have not signed up yet all you have to do is email me on michelle@thefantastictavern.co.uk ]]> http://blog.bima.co.uk/the-fantastic-tavern-gamification-and-a-great-venue-that-is-open-until-2am/feed/ 0 http://blog.bima.co.uk/the-fantastic-tavern-gets-hands-on-%e2%80%93-14th-april/ http://blog.bima.co.uk/the-fantastic-tavern-gets-hands-on-%e2%80%93-14th-april/#comments Mon, 28 Mar 2011 14:26:54 +0000 Michelle.Flynn@emc.com http://blog.bima.co.uk/?p=1163
More Info]]> For the next TFT Matt Bagwell thought we might switch tack.  Here is his idea:
 
“This time we are going to apply our expertise, experiences, ideas and creativity and actually do something rather than talk about it.  Greenwich Council is coming to work with us to explore what a digital society might be like – more specifically, what Greenwich might be like. Building on some of the themes from the last TFT, we will brainstorm together aspects of a ‘go-to’ state, supported by visualizers who will bring our ideas to life. The great thing is, this is not a hypothetical exercise. Two Taverners are actually on the Greenwich Digital Advisory Board and they are tasked with helping conceive and deliver a digital future society across the Greenwich Peninsula and beyond. 
 
There are six themes to consider: 
 
Education
Health
Transportation
Community
Business and Commerce
Governance 
 
It’s simple…  Bring ideas, show them at the door, name on the list? You’re in. 
 
There are 80 places for the evening. A prerequisite for attending is that you bring a contribution – or three – with you. Around the themes we will explore, what ground-breaking examples can you find, what has inspired you? Print out (photocopy, tear out, etc…) a picture, a word, whatever it maybe and come armed with something to stick on the walls and together, we’ll enrich that.
 
RSVP with either a character tweet to @TFTLondonNYC or email Michelle@thefantastictavern.co.uk for your place at the bar (and a beer voucher or 2)”
 
The important information
 
Date                      Thursday 14th April 2011
Location             Cellar Wine Bar @  The Horniman, Hay’s Galleria, Counter Street, off Tooley Street, London SE1 2BA
Time                      6:30 for a 7pm start until bar closes at Midnight
 
Thanks and we look forward to your responses….

Also check out www.thefantastictavern.co.uk

With planes and, shortly, the tube offering connectivity, always on is now a reality. Think about it. Where do you get your news from? How do you research a new purchase? Where do you book your holidays, make shopping orders, plan your entertainment? Your behavior as it relates to all these tra…ditional activities have changed. And of course, there are new behaviours – tweeting, liking, updating status – these interactions are now common verbs.

In this changed world, in 2011, what matters now? And how does digital affect what matters? This is the theme of the first Fantastic Tavern of the year. We’ve found great location for the evening (see below), it’s a bigger location, wired for sound and private (see, we did listen to your feedback!)

Some of you will remember the trends briefing at the beginning of 2010? Well the format will be similar.

I am inviting eight great speakers from all walks of life to briefly present a theme each. Think commerce, communities, education, tribalism, politics, health… We will then debate it. Finally, we’ll collectively plot the theme on some quasi-scientific graph I’ll think up.

Don’t get me wrong. While the themes are serious and the content salient, together we’ll ensure the evening has the typical entertainment values you’d expect from a Fantastic Tavern event. And of course, there’s beer and food to wash it all down with, provided by kind sponsors, EMC Consulting and Marcus Donald People.

I’m sure we’re going to have fantastic evening and I hope you can come. Also, feel free to bring other people too – there’s always room for new taverners!

Date: Thursday 10th February 2011

Time: 6:30pm until bar close

Venue: The Mudlark (Traders Bar upstairs), 4 Montague Close, London SE1 9DA

To get your seat at the bar email michelle@thefantastictavern.co.uk