BIMA Blog

London, 9th July 2010: The British Interactive Media Association (BIMA) announced the winners of the Schools Digital Challenge 2010 at an awards ceremony at Channel 4 studios on Thursday 8th July.  The three winning schools, Baxter College, Kidderminster, Djanogly City Academy, Nottingham and Homewood School & Sixth Form Centre, Tenterden, Kent, were selected from
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Earlier in the year we announced our BIMA Schools Digital Challenge 2009 initiative, designed for teams of 13-18 year old students to come up with a ‘Digital’ solution that provides a practical benefit for their community.
We left the brief broad to give the students plenty of scope for imagination, with the key objective to encourage
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I wrote a piece for Contagious Magazine some weeks ago that focused on Digital Innovation and Future Talent and the benefits to engaging young and discerning audiences. This was inspired primarily by the initiative we are currently running at BIMA which has been creatively branded BIMA Schools Digital Challenge 2009 – don’t mock now –
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Whether its branded content, branded utility or even CSR going green, increasingly the Internet is allowing agencies and their brands to reach out in more innovative ways. I’m talking about a refreshing approach to using the technology available to push the boundaries and change the way consumers react and behave towards brands. Campaigns such as
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The Real Digital Media Challenge – read how the British Interactive Media Association is ‘Inspiring Future Talent’ in the youth sector