BIMA Blog

BIMA Blog
  • 5. Mobile brand gaming – Brand Engagement

    Posted by on October 25, 2013 // No Comments
    Proelios

    BRAND ENGAGEMENT The balance between the communication of a client’s brand with an engaging experience is vital. Talk about the brand too much, the consumer loses interest (gamers really don’t like their immersive gameplay experiences interrupted) but stray too far away from the brand key messaging or information and the consumer just has a nice
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  • 4. Mobile brand gaming – Data Analytics

    Posted by on October 24, 2013 // No Comments
    Proelios

    DATA ANALYTICS With mobile brand gaming, we can tell brands owners and their agencies how long consumers have engaged with the brand, what features they’ve enjoyed, how they’ve communicated and shared content with their friends on social networks and even their geographic location. We can tell that they’ve visited the brands website and store through
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  • 3. Mobile brand gaming – Play and Communication

    Posted by on October 23, 2013 // No Comments
    Proelios

    PLAY For as long as humans have stood on two legs (probably when we were on all fours) we’ve invented distractions to occupy us and entertain us. Playing takes us to a place where we become more relaxed, immersed and focused. We overcome challenges, we get competitive and we even get angry, but ‘play’ as
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  • 2. Mobile brand gaming – Connection

    Posted by on October 14, 2013 // No Comments
    Proelios

    Historically, communications mediums such as TV or print or outdoor have delivered information to the consumer in and outside the home. It’s been loud, passive and colourful. But with everything focused on the internet and a little thing called ‘social media’, consumers don’t need advertising to tell them anything new, they go online and ask
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  • 1. Mobile brand gaming – your brand in their hand

    Posted by on October 11, 2013 // No Comments
    Proelios

    In a series of six blog posts in the run up to “Game On: Engaging with consumers through online play” on 16th October at the London Transport Museum by brand-e.biz, Kristien Wendt from mobile brand gaming agency Proelios covers the ‘need to know’ of mobile gaming. MOBILE BRAND GAMING AT A GLANCE 1. Mobile gaming
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
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  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
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