BIMA Blog

BIMA Blog
  • iBeacons – low hanging fruit or major omni-channel undertaking?

    Posted by on September 25, 2014 // No Comments
    Propel

    There’s a lot of misunderstanding and mystery around iBeacons. Lots of people think they’re the next big thing, whilst others haven’t got a clue what they are. Luckily, our friends at BIMA hosted their monthly breakfast briefing today on the topic of ‘iBeacons and the retail experience’ where the audience were privy to three insightful
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