BIMA Blog

If your agency works with one of the 237 brands on this list, they are using social media marketing for some of their brand communications.
Under each brand name it categorises what social media marketing they are using and links to their site(s). Handy!
There are mostly American brands on there but the things they are
More Info

Web design, Client / Agency Relationship Meltdown and the Big Bad Recession.
Finding an agency from the client perspective is really difficult – harder than ever. But making a long term productive working relationship is even harder.
The aim in web design to get a straight line from start to finish. Clients try to find
More Info

Stephanie Matthews and Ed Couchman – Channel 4
The Channel 4 proposition depends heavily on the 16-24 demographic. They needed research to enable improved alignment with this audience. They want to plug into network culture and found three main ways that define each group, Music, Fashion and
The Qualitative research – Described 23 youth “Tribes”
there
More Info

Andrew Crysell, Managing Director, Ramp Industry
Word of mouth is a much sought-after marketing effect but the reality is that it is hard to generate. Content can create the traction to start WOM, although it is often started with cynicism and humour or negative commentary.
The challenge for marketers is to find your audience, give them
More Info

Key learning: Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately.

Oldtimers may remember Fray from very old web.  Derek started it in 1996 as a live story telling site.  Each story ended
More Info

[I only caught the end of this talk because I got lost trying to find a way up to the 4th level from the 3rd (don't ask it really did happen!) and Dierdre Walsh was sitting by the door and sent me her notes. Cheers, Dierdre]

Overview: Marketers can no longer interrupt users with advertisements and
More Info

Heath Row – Doubleclick – as a blogger he wants to do more for small companies

Darren Rowse – ProBlogger has a book coming out “ProBlogger Secrets for Blogging”

Wendy Piersal – E Moms at Home, an internet magazine

Jim Benton – VP sales for AdBrite

Rett Clevenger – Backcountry.com online marketing mgr incl
More Info

I am in the US at the SXSW conference. It is huge.
There are such a large number of different events that I am having to pick and choose quite carefully.
Iwill blog in full the sessions that might appeal to the BIMA audience, and just link to others with a more ‘general’ interest.
The place is full
More Info