BIMA Blog

BIMA Blog
Retriever New Business

Retriever New Business

  • Inbound New Business

    Posted by on October 28, 2015 // No Comments
    Retriever New Business

    Marketers and agencies have been talking about ‘inbound’ for quite some time now, as a process for acquiring new customers. It involves pulling them in, rather than actively going out to get prospects’ attention. Automation is a big part of an inbound strategy and with companies like Hubspot, CommuniGator and Marketo around to make things easier,
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  • New Business|Past, Present and Future

    Posted by on // No Comments
    Retriever New Business

    The Past Ah, the good old days. Where do I start? I remember 20 years ago sat next to the CEO at a well-known publishing company. It was my first really grown-up new business role and I was learning from my boss like a sponge. We produced some pretty beautiful magazines, as we were already a consumer publisher
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  • USP’s – Do We Need Them?

    Posted by on June 24, 2015 // No Comments
    Retriever New Business

    Marketing acronyms/buzzwords are becoming a bit of a laughing stock and there was even a game of ‘Buzzword Bingo’ at the Social Media World Forum a couple of weeks ago. One that has (unfortunately) stood the test of time is USP – Unique Selling Point/proposition. So many companies (new and existing) think it’s the be
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  • The Rise and Fall of Sales Channels

    Posted by on April 28, 2015 // No Comments
    Retriever New Business

    Just when you think you’ve got it all sorted, your ducks are in a row and you think you couldn’t be doing new business any better things go and change. I remember vividly in around 2008 sending out email campaigns that pretty much stocked all ten of my clients’ pipelines. At one point Retriever very
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  • Don’t Be Shy | How to use social to aid business development.

    Posted by on January 26, 2015 // No Comments
    Retriever New Business

    The role of social media in business development is often the elephant in the room. The reason in my opinion, is because people don’t know how to use it to their advantage. As is often the case in life, if we don’t understand something fully we shy away from it. When I say social, in
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  • Know When To Back Off

    Posted by on January 16, 2015 // No Comments
    Retriever New Business

    One of the reasons that the UK isn’t a great fan of sales people is that most of them don’t know when to back off. In my opinion that is because they are either badly trained, badly managed or are too aggressive and have no idea how to nurture relationships properly. In either case it
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  • Don’t take your foot off the gas

    Posted by on December 17, 2014 // No Comments
    Retriever New Business

    The fat lady’s warming up her voice, the elves have been drafted and Santa is loading up on carbs for the main event. So should we throw our hands in the air, head for the pub and start drinking shots or should we think about how we can nail down those last few opportunities for
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  • Where will sales be in 10 years?

    Posted by on December 3, 2014 // No Comments
    Retriever New Business

    Where will sales be in 10 years? It’s a punchy question that deserves some serious thought and of course I don’t know the answer, I just have an opinion. My opinion is based upon a very simple fact though and it is simply relationships. As we know, developing leads and building sales is a tough
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
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  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?