BIMA’s chairman, Justin Cooke, presented the best of British digital media at the Digital Marketing Forum today, using BIMA Award-winning projects to illustrate key trends over the past year. These included: gamification; rich content experiences; convergence and dual-screening; digital-lead campaigns; and mobile – with every major campaign possessing an iOS element.
Justin said: “It’s a privilege to promote the great work coming out of the UK right now. 2011 was a brilliant year for Britain’s digital industry and the quality of work on display today underlines that. With talent like this, it’s no wonder we lead the world in digital innovation and creativity.”
Brands in the room to hear Justin’s presentation and be inspired by the BIMA Award-winning projects on show included Jaguar Landrover, Lush, the British Medical Association, Firebox.com, Mamas & Papas, Paddy Power Bookmakers, Pfizer Ltd, TFL Online, Tesco and Tesco Bank, among others.
The presentation deck is available to view below and you can also check out short interviews from the people behind these projects over on our YouTube site.