BIMA announces appointment of PR agency Six Degrees

We’re delighted to announce our appointment of PR agency Six Degrees after a competitive pitch. The account will be led by Vikki Chowney.

With a newly elected Executive committee, and under my final year as Chair, BIMA is increasing its focus on marketing communications. The association will be using Six Degrees to help promote its aims, communicate better with members, raise the BIMA awards profile, promote its recently formed member committee working groups (Awards, Communications, Website, Events, Education, Standards & Best Practices, etc.), and drive general awareness and membership.

Julie Lane, Vice Chair of BIMA (who’s sunning herself in Hawaii leaving me to publish this post on her behalf)

BIMA has an aggressive marketing agenda this year and we are very much looking forward to raising our profile by working in partnership with Six Degrees, a highly strategic and buzz-centric communications agency. We are confident Six Degrees can help us promote dialogue within the interactive media industry while spreading the word about some of the fantastic programmes we are putting in place for our members. These include training, networking and recruitment. As we work to support the creative excellence and craftsmanship within digital media, we know Six Degrees will ensure that our message is out there.

Jennifer Janson, Managing Director, Six Degrees, says,

We are really looking forward to helping BIMA generate the attention it deserves. What attracted us to the association is its true independence, and the ability to fly the flag for creativity across the industry as a whole. Digital marketing is quickly becoming the central hub for marketing creativity, marking a shift in the industry unlike any other we’ve seen before. We believe BIMA has a critical role to play in the new marketing world

Follow Vikki on Twitter - if you’re really bored, follow me on Twitter to get breaking news even before it’s publish on the blog.

About Six Degrees

Six Degrees is an award-winning UK-based PR agency. The company has an unusual mix of well-established multinationals and high-growth, fast-moving start-ups as clients. The common theme is that all are technology-based businesses.

Six Degrees consultants combine in-depth knowledge of trends, issues and technologies with first-class writing skills, and excellent media, analyst and blogger contacts. All designed to deliver results that drive clients’ businesses forward.

Six Degrees is a member of Eurocom PR, an international PR network of independent PR specialist operators with a global reach and a unified approach to campaign management and message delivery.