London, 9th July 2010: The British Interactive Media Association (BIMA) announced the winners of the Schools Digital Challenge 2010 at an awards ceremony at Channel 4 studios on Thursday 8th July. The three winning schools, Baxter College, Kidderminster, Djanogly City Academy, Nottingham and Homewood School & Sixth Form Centre, Tenterden, Kent, were selected from the thousands engaged with across the country.
The BIMA Schools Digital Challenge is an annual competition for students aged 11-18, held in partnership with key industry organisations, and is part of BIMA’s drive to inspire young people to get involved in the digital industry. The industry partners include Channel 4, Microsoft, Sky Creative, New Media Age, Econsultancy, SSAT, Speakeasy, Propel Recruitment and Contagious.
This year, schools across the UK were asked to devise a digital solution that provided real practical benefits for their community. The winning entries were judged against five key criteria of creativity, effectiveness, interactivity, teamwork and documentation.
Mirage Islam, Chair of Education and Innovation Group at BIMA says: “This challenge has provided us with an innovative way to bridge the gap between schools and the digital media industry. As young people are growing up in an increasingly digital world, we want them to experience the digital industry at an earlier stage. This competition enables us to lead the way in engaging future talent – encouraging and nurturing the next generation of web designers, developers, new media strategists and social media gurus.”
He added: “We were delighted with the standard of all of the entries but our winning teams managed to create community-spirited, imaginative and enterprising digital solutions.”
The 3 winning entries were:
Djanogly City Academy’s Virtual Academy created an impressive resource for a range of stakeholders using non-verbal navigation with excellent interactive content. Homewood School’s collaborative project on the restoration of the Cavell Van was part of an ongoing living history project and applied digital media as part of a larger community based initiative.
Baxter College’s cross cultural and comparative religions project was a topical idea with a great mix of imaginative online and offline activity and included collaboration with another school.
Projects from Hautlieu School, Jersey and Avonbourne School in Bournemouth were also highly commended. All five schools will be rewarded with long-term links with the digital industry, including access to the combined expertise of BIMA’s members and a pass providing students with the opportunity to experience BSkyB’s creative and news studios first hand.
The competition was judged by BIMA Education and Innovation Group members, Michael Collins, Ann Jamieson and Hal Robinson, Judith Masters, SSAT’s Head of Cultural Networks, and the Client Services team at digital agency Fortune Cookie. The event was attended by senior education dignitaries from academia and government sectors as well as key members from the digital industry.
For further information and photography from the event please contact Naomi Stern, Westgate Communications on 01732 779087 or at firstname.lastname@example.org. For more information about BIMA and the Schools Digital Challenge, please click here.