This years BIMA categories have changed. As well as staying true to our core vision of ‘Working to support the creative excellence and craftsmanship within digital media’, we’ve also decided to inject a bit of life into the awards, making them even more relevant to industry.
This basically means focusing on all aspects of digital, ranging from the traditional executions of design teams, right through to innovative craftsmanship, which often results in those awesome little gems of wickedness.
Therefore we think you’ll find the categories a lot wider and more general, allowing for a greater variety of submissions from more areas of our industry.
So, as well as celebrating traditional creative, we’ll also be recognising a few unsung heroes.
It’s been an incredible year for all of us in the interactive field and BIMA want to celebrate what’s created a buzz in 2008 and who made it all happen.
The registration page on the BIMA Web site will be made available this week. You can enter as many categories and sub-categories as you like. Why not do the ground work now and paste your work of art when the site is ready.
The BIMA Awards 2008
We have reduced the overall number of categories from 21 to just 9 this year. It’s now easier to see where your work of art belongs, but it won’t be so easy to pick up one of the Industry’s most prized gongs.
- B2B
- B2C
- Website
- Games
- Integrated Campaign
- Social Media
- Film & Animation
- Student Award
- Talent
Each Award Category will aim to have one BIMA Award Winner. If no segment warrants an award, then one will not be given.
Within an Award Category there are a number of sub categories of entry. If no sub category warrants an award, then again, one will not be given. As usual, there will be one BIMA 2008 Grand Prix Award. All of the category winners will be judged and a Grand Prix Award will be given out.
Why have we changed the categories this year?
The purpose of this new category structure is to capture the talents and merits that specific areas of design and development play in the creation of an interactive experience. Many unique skills and successes come together to make “magic” in modern digital media.
Our industry has evolved further this year than any other, and BIMA wants to identify the developments and achievements made by introducing new categories and disciplines.
We will also assume that all good interactive design will aim to be accessible and compliant.
B2B
This award category focuses on identifying solutions that challenge conventional ideas and expectations of the B2B genre. Judges will specifically look for creative solutions and strategies that excel (business-to-business products or services) or communications (supports corporate communications and operations) across all aspects of the designed solution.
All ideas will be considered, whether they’re big or small, from intelligent and insightful copy, to clever use of bespoke technology.
To succeed in this category we’ll be looking for unique and effective ways of meeting business objectives, as well as a mature use of integrated digital channels as part of the overall strategy. Oh… and not forgetting the most important criteria; brilliant design and exceptional creativity! This is not open to agency-to-agency projects as this is covered by another genre, the ‘Talent Award’ with ‘Best Agency.’
Entries can be in any interactive media, Internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Awards
Best B2B
Overall winner in this category from the submissions in the sub-sections
Content & Design Award
- A piece of work within the category that is inspirational, innovative and unique in its creative concept, graphical design and execution. The pure aesthetics of design detail, the celebration of digital nuances, and the art of idea will be awarded.
Distribution & Media Award
- A piece of work within the category that, in its ambition to communicate a concept, explores the use of different channels and media types in a unique and compelling way. Use of new and clever methods of integration that demonstrate burgeoning effectiveness will be rewarded.
Measurements & Results Award
- A piece of work within the category that successfully engaged a far greater online/measured audience than expected through its innovative concept and deployment. Success in terms of audience numbers and those wunderbar page impressions are what count here.
Technology & Innovation Award
- A piece of work within the category that shows innovation within architecture, development and/or deployment. We celebrate the code!
Awesome Little Bit of Wickedness Award
- A work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it… It’s just wicked. It’s that site that has the most incredible piece of animation, incredible sound effect, or a wondrous use of graphical design… It’s just a little bit of wickedness!
B2C
This category focuses on consumers and how they interact with commercial enterprises. It’s a lot more than just paying lip service to consumers needs though. We’ll be looking for a genuine understanding and proof that insights learned have been acted upon. Therefore the planning, and subsequent exploitation of digital channels should show compelling strategies to engage consumers at all levels of the solution. The converging of channels provide opportunities to enter a wide variety of work that balances technical, creative and business innovation to provide genuinely interesting and effective solutions. Innovative, ambitious and creative solutions are what the judges will be looking for in 2008.
From mobile solutions, interactive TV to micro sites.
Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Awards
Best B2B
Overall winner in this category from the submissions in the sub-sections
Content & Design Award
- A piece of work within the category that is inspirational, innovative and unique in its creative concept, graphical design and execution. The pure aesthetics of design detail, the celebration of digital nuances, and the art of idea will be awarded.
Distribution & Media Award
- A piece of work within the category that, in its ambition to communicate a concept, explores the use of different channels and media types in a unique and compelling way. Use of new and clever methods of integration that demonstrate burgeoning effectiveness will be rewarded.
Measurements & Results Award
- A piece of work within the category that successfully engaged a far greater online audience than expected through its innovative concept and deployment. Success in terms of audience and those wunderbar page impressions are what count here.
Technology & Innovation Award
- A piece of work within the category that shows innovation within architecture, development and/or deployment. We celebrate the code!
Awesome Little Bit of Wickedness Award
- A piece of work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it…It’s just wicked.
Website
Put simply, this award category is looking to applaud the best website.
The judges will assess the whole experience comprising the idea, the overall design, the information architecture, navigation, and use of rich content such as motion graphics and video.
It’s all about the nuances that create the wonderful website experience you create, from innovative use of audio, through to the taxonomy and user experience. This years award is looking to find the great makers of the best websites out there, big or small…big budget or not.
*NB - Micro sites (by which we mean campaign specific sites which live separately from the main corporate or brand site and are designed with a limited life span) will not be awarded here. Micro sites are supported in most other genres in the subcategories.
Awards
Best Website 2008 Award
Overall winner in this category from the submissions in the sub-sections
Content & Design Award
- A piece of work within the category that is inspirational, innovative and unique in its creative concept, graphical design and execution. The pure aesthetics of design detail, the celebration of digital nuances, and the art of idea will be awarded.
Distribution & Media Award
- A piece of work within the category that, in its ambition to communicate a concept, explores the use of different channels and media types in a unique and compelling way. Use of new and clever methods of integration that demonstrate burgeoning effectiveness will be rewarded.
Measurements & Results Award
- A piece of work within the category that successfully engaged a far greater online audience than expected through its innovative concept and deployment. Success in terms of audience numbers, and those wunderbar page impressions are what count here.
Technology & Innovation Award
- A piece of work within the category that shows innovation within architecture, development and/or deployment. We celebrate the code!
Production Award
- A production of many parts that merits great reverence in its scale, its complexity, and/or its timelines and budget restraints.
Copywriting Award
Awesome Little Bit of Wickedness Award
- A work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it… It’s just wicked!
Games
This award recognises the most innovative and compelling example of interactive games and gaming, across any platform. As an example, what the judges are looking for is a game that challenges the overall excellence of design in a game, including game play, mechanics, effects, user experience, narrative, illustration and scenarios.
We welcome everything, including mobile, micro sites, kiosk, handheld, console, iTV or online games that break new visual, technical or narrative ground!
Also, games that have community elements, peer to peer and other innovative technological dynamics are also welcome.
Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Awards
Best Games 2008 Award
Overall winner in this category from the submissions in the sub-sections (It was felt that Mobile and Handheld should not be separate, but one category)
Handheld Award
- A piece of work within the category that was designed and deployed specifically for handheld or mobile devices.
Online Award
- A piece of work within the category that was designed and deployed specifically for the online connection.
Console Award
- A piece of work within the category that was designed and deployed specifically for console.
iTV
- A piece of work within the category that was designed and deployed specifically for an iTV platform.
Awesome Little Bit of Wickedness Award
- A piece of work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it… It’s just wicked.
Integrated Campaign
This award goes to the best example of digital work in the context of an integrated campaign. The winning work will successfully demonstrate the use of a big creative idea expressed across multiple channels. This could encompass on and offline media, but MUST demonstrate an innovative use of online and / or mobile.
Judges will look for the design and creativity of the piece, not just how successful it was in terms of distribution.
Entries can be in any interactive media, Internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Awards
Best 2008 Integrated Campaign
Overall winner in this category from the submissions in the sub-sections
Content & Design Award
- A piece of work within the category that is inspirational, innovative and unique in its creative concept, graphical design and execution. The pure aesthetics of design detail, the celebration of digital nuances, and the art of idea will be awarded.
Distribution & Media Award
- A piece of work within the category that, in its ambition to communicate a concept, explores the use of different channels and media types in a unique and compelling way. Use of new and clever methods of integration that demonstrate burgeoning effectiveness will be rewarded.
Measurements & Results Award
- A piece of work within the category that successfully engaged a far greater online audience than expected through its innovative concept and deployment. Success in terms of audience and those wunderbar page impressions are what count here.
Technology & Innovation Award
- A piece of work within the category that shows innovation within architecture, development and/or deployment. We celebrate the code!
Awesome Little Bit of Wickedness Award
- A piece of work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it… It’s just wicked.
Student
This category is open to a student, or a team of students that demonstrate the best use of interactive work within digital media. The project should have been undertaken as part of a course and is open to anyone who is currently in full-time education.
The judges will be looking for exciting and innovative creative ideas in interactive design and functionality. Entries can be in any interactive media, Internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV and the entry must be accompanied by an introduction from the tutor of the course outlining the degree achievable from the course.
Social Media
To blog or not to blog… that is the question. Our judges are looking for the most innovative experiences within the ever-evolving social media space. From an incredibly poignant blog, to the juiciest avatar, we want to celebrate our social designs!
Awards
Best 2008 Social Media Award
Overall winner in this category from the submissions in the sub-sections
Best Blog Award (Personal or Corporate)
- A blog within the category that is innovative, informative and entertaining. Open and honest a compelling read that inspires and engages visitors to return to day after day. Whether the content is incredible personal and poignant or just good fun, this is blog is championed by a loyal audience who share this site with friends and contacts both online and off.
Best Network Application
- A piece of work, within the category, that has been adopted by a broad audience. An audience that recognise the benefits that this innovative application brings to their day-to-day lives. Whether it is just about connecting people or staying in touch it will make everyday online tasks ‘easy’ and ‘convenient’ whilst generating huge page impressions!
Viral Campaign
- The online destination, site, video clip, tool, application or experience that everyone is talking about and visiting, that taps into popular culture. Cutting edge, this experience is so compelling, emotional, edgy, mysterious and exciting that the advertisers work is done for them when an online audience begin to share it with friends and colleagues and it goes on to join a pantheon.
Awesome Little Bit of Wickedness Award
- A piece of work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it…It’s just wicked. This could be an uncategorised piece of UGC, a wondrous widget that sits within a social space or just the most incredible piece of social media that’s incredibly wicked!!!
Talent
The talent award 2008 should actually speak for itself. We basically want to celebrate true greatness within the interactive industry.
Awarded to an individual, team, agency or client, the talent award 2008 is here to enable BIMA to identify the work of the makers and craftspeople among us. Applicants can come from all disciplines, all corporate levels and currently working and building a digital portfolio. An individual or a team who are truly innovative and inspiring. Up and coming stars that are worth keeping an eye on.
“Sometimes there is just that raw talent in the team who goes the extra mile. The talent that create masterpieces. The designer who just has that flair and polish, the developer who invents and never tires, the planner who is just god’s gift…and the boss, who really is the leader”
Awards
2008 Talent Award
Overall winner in this category from the submissions in the sub-sections
BIMA Star
- A talent within the category that illustrates great personal talent through their portfolio of interactive achievements.
Agency of the Year
- An agency within the category that illustrates great talent through their portfolio of interactive achievements. Client and agency nominations required.
Client
- Time to thank the ones that make it happen…Who’s been the best from this year… (Submission: Examples of work, Up to 500 word synopsis of talent and any other additional digital assets that support the submission.)
Film & Animation
The moving image is a core part of the interactive and digital experience and always will be. These days it is an on and offline interactive expectation. This award recognises the innovation and art within film, entertainment and animation within an interactive experience.
Whether it’s a mobile drama, a flash animation, an interactive installation or a video short on a social network. The important thing is that it must be an original production or adaptation that is innovative and groundbreaking in its own right, marrying the art of motion and digital together.
The judges will be looking for innovative concepts, production values and originality.
Entries can be in any interactive media, Internet, CD-Rom, DVD, mobile, installation, kiosk, VHS, Digi-Beta or interactive TV.
Awards
2008 Film & Video Award
Overall winner in this category from the submissions in the sub-sections
Online Production
- An original piece of work created for viewing online, via interactive or mobile only.
Event
- An original piece of work created for an installation, a performance, Experiential, a VJ set, launch material or other such event.
Writing Award
Awesome Little Bit of Wickedness Award
- A piece of work within the category that either has a detail to be revered and highlighted for all its gloriousness, or its just that damn good that you don’t want to put a finger on it…It’s just wicked. This could be an uncategorised piece of UGC, a wondrous widget that sits within a social space or just the most incredible piece of animation that’s incredibly wicked!!!
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[...] my full post on the BIMA blog and get the run-down on all the categories. We’ve introduced social networking stuff too, so [...]