There is just one week to go before the first in the second series of BIMA Breakfast Bites: ‘Digital and the Economic Downturn’.
This is an exceptional opportunity to meet Craig Menzies, Forrester Research Senior Analyst and author of the Forrester Wave European Interactive Agencies Web Design Capabilities. I’m delighted to say that Craig recently joined BIMA as an Advisor to the Board
Please come along to hear and discuss with him his views on Web Design, Client / Agency Relationship Meltdown, and the Big Bad Recession.
Craig is investigating…
For Web site owners, finding the right interactive agency to take on their Web design project is hard enough, but creating a long-term healthy, happy and productive working relationship can be harder still. And on top of that, how do Web site owners and agencies get the best quality work while in the midst of an economic downturn?
- How can Web site owners and agencies get the best from their Web design projects?
- What are the common problems (and remedies) for client/agency relationship meltdowns?
- What do some of Europe’s top agencies think about how the economy will affect their businesses?
Craig is based in London, and his research covers the design capabilities of interactive marketing agencies in Europe, and how prospective clients can work with design vendors to achieve their business goals. He also focuses on how user-centered, brand-conscious, research-driven Web design can have a positive impact on both the online customer experience and the bottom line.
Before joining Forrester, Craig was a senior technology consultant and the head of technology for Logan Tod & Co., head of technical and eCommerce for leading UK retailer I Want One of Those.com, head of database operations for one of Canada’s largest direct marketing firms, and a freelance Web designer and database marketing consultant
Event Date: 19th June 2008 | Time: 08:30 to 10:00 hrs
Venue: Bar 19/21, Soho House Club, 21 Old Compton Street London W1