BIMA Blog

Engaging young and discerning audiences through innovative digital campaigns is not the only agenda for agencies and their brands anymore. Increasingly, there is a realisation that there is a challenge to engage, enthuse and nurture future talent not only in terms of ideas and brand awareness but also addressing skills shortages and hiring the right individuals.

So, at BIMA we are rising to the challenge and will be ‘Inspiring Future Talent’ from the the grass roots up! The plan is to engage with audiences from Schools, Academies and Universities working closely with the Digital Media Industry.

The first of our activities will be a Digital Challenge for schools nationwide and this is something that all BIMA members can get involved in, if you’re interested and you should be, then please get in touch at education@bima.co.uk.

Our mission – to bridge the gap between the education sector and the digital media industry with a view to ideas generation and knowledge transfer.

We will be pulling together some the most forward thinking brands, inspiring individuals from industry and innovative practitioners in the education sector to drive this forward.

We have set up a committee to focus on driving this initiative forward of which I, Mirage Islam, am the Chair my current and last role – Contributing Editor at Contagious Magazine and previously Future Media Lead at BSkyB – allows me to take knowledge gained and apply it to this major initiative. I’m delighted that BIMA’s chair Paul Walsh is fully supportive and the team, with a wealth of experience, comprises of Hal Robinson MD of Librios, Ann Jamieson MD at Price Jamieson now Aquent , Michael Collins MD i-Publishing and Andrew Henning CEO at Redweb Ltd.

BIMA are driving this agenda forward, if you are passionate about making a difference then let us know at education@bima.co.uk