BIMA today announces that we have joined the Advertising Association, giving our members a seat at the top table and a voice with Government, to protect and promote our industry.
We have been working behind the scenes for some time to gain membership of the Advertising Association, and I’m delighted today to announce that we are in.
This gives our members and the wider British interactive sector a role in setting standards and lobbying Government and the EU. It provides a platform for the provision of policy advice as well as a direct connection with every other body across the marketing, advertising and communications sector.
Tapping into this combined weight will also complement and strengthen work we are already undertaking, from the Code of Conduct consultation and roll-out announced at our AGM last week – through to our BIMA D-Day future talent initiative that seeks to address the skills gap.
And as pleased as we are that BIMA now takes its rightful seat at the top table alongside the likes of the IPA, IAB and ISBA, I know the A.A is equally delighted to be welcoming us on board. We’re considered to be ‘the digital guys’ – and as convergence takes over, they will be looking our way to help shape sensible self-regulatory systems, advise policy makers and work together to champion the whole sector.
It’s a challenge we relish and an opportunity we seize on behalf of everyone in digital.