Mirage Islam

BIMA Schools Digital Challenge 2009 – it’s the future you know!

Posted by April 5, 2009

I wrote a piece for Contagious Magazine some weeks ago that focused on Digital Innovation and Future Talent and the benefits to engaging young and discerning audiences. This was inspired primarily by the initiative we are currently running at BIMA which has been creatively branded BIMA Schools Digital Challenge 2009 – don’t mock now – it does exactly what it says on the tin! It allows 13-18 year olds to engage with their environment in a way that is digitally native to them. We had a great response to this pilot and have now short-listed seven schools for the final stages – more information coming your way soon.

Now then, there are many great initiatives out there (I sit on the steering group for some of them) and I don’t claim that we have all the answers but when we get responses from those involved on what this ‘Challenge’ has meant to them, then I know we are heading in the right direction…I just hope the much anticipated Digital Britain report from Lord Stephen Carter takes an in-depth look at how future talent are engaged and nurtured, like I said, there are many bodies and initiatives out there….all worthy but I do feel there needs to be a coherent strategy that is co-ordinated to gain the best outcome possible. This is where I strongly feel that BIMA can play a major part in the development of future talent and encouraging great ideas for our very talented creative industries.


  1. On May 7th, 2009, phanson said...

    It’s great to put a face to the emails, Mirage.

    My students are absolutely stoked to have been shortlisted and are busying themselves with their final proposal. This is impressive in itself, seeing as they are just starting their final exams.

    Thank you for this opportunity and we look forward to hopefully meeting you in July.

    Paul Hanson
    Homewood School and Sixth Form

  2. On May 8th, 2009, Lindsay Andrews said...

    Hi Mirage,

    Firstly, I just want to say how exciting it is to be one of the schools shortlisted for this challenge! Here at Baxter College we are busily working away on our submission taking and using imput and ideas from staff and students alike.

    It never ceases to amaze me how advanced our students are when it comes to new media, we sometimes forget that they were born into a digital world and have no concept of life before mobile phones and the internet! Imagine that!

    Well without giving away any details of our submission, I’d just like to say thank you for this opportunity and I hope you like our ideas!


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