I wrote a piece for Contagious Magazine some weeks ago that focused on Digital Innovation and Future Talent and the benefits to engaging young and discerning audiences. This was inspired primarily by the initiative we are currently running at BIMA which has been creatively branded BIMA Schools Digital Challenge 2009 – don’t mock now – it does exactly what it says on the tin! It allows 13-18 year olds to engage with their environment in a way that is digitally native to them. We had a great response to this pilot and have now short-listed seven schools for the final stages – more information coming your way soon.
Now then, there are many great initiatives out there (I sit on the steering group for some of them) and I don’t claim that we have all the answers but when we get responses from those involved on what this ‘Challenge’ has meant to them, then I know we are heading in the right direction…I just hope the much anticipated Digital Britain report from Lord Stephen Carter takes an in-depth look at how future talent are engaged and nurtured, like I said, there are many bodies and initiatives out there….all worthy but I do feel there needs to be a coherent strategy that is co-ordinated to gain the best outcome possible. This is where I strongly feel that BIMA can play a major part in the development of future talent and encouraging great ideas for our very talented creative industries.