BIMA Blog

Times are changing here at BIMA. We’re becoming a far leaner and cleaner association, and as such, a group of regular BIMA bloggers sat down for lunch pre-holidays to talk about how to make the blog a key part of its development.

First things first – what exactly is the purpose of the blog? Well, it was created to raise awareness of BIMA, acting as channel for members to contribute to and get involved. We’ve got some fantastic people writing regularly, with Alastair Duncan – CEO of MRM Worldwide, Katie Streten – Head of Insight and Content for Digital Comms at Imagination, and Felix Velarde – Managing Director of Underwired, all leading the charge.

But one of the main takeaways really from this session, apart from motivating us all to put fingers to keyboard – is that we want to make the blog far more conversational. We’re keen to reinforce the message that this blog is a place for all members – especially those without their own blog presence – to comment and interact with one another and the rest of the industry.

There are plans afoot for a radical website overhaul in the coming months – and the blog will be integrated into the main site. This change will make it more accessible, and enhance the link between trends and dialogue on the blog, and with BIMA itself.

For us, the blog is all about consistency rather than frequency. We’ve set some goals, and aim to continue providing best practice pieces and expert opinions. The blog will remain thought-leadership focussed, but we want to encourage a forum-based environment, instead of a more static news roll. The blog has to be a key part of communicating with members, followers and readers alike.

It became clear throughout the course of our conversations that BIMA has a responsibility as the only independent industry association working in the interactive space to future proof both up and coming agencies and new talent. This future focus contributes to our goal of maintaining Britain as a centre of creative excellence – providing both education and industry support to all.