BIMA Blog

BIMA Blog
Rebecca Caroe

Brands working with social media

Posted by Rebecca Caroe October 7, 2008
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If your agency works with one of the 237 brands on this list, they are using social media marketing for some of their brand communications.

Under each brand name it categorises what social media marketing they are using and links to their site(s). Handy!

There are mostly American brands on there but the things they are doing are not all off-the-scale for sophistication. Plenty of time to play catch-up. Many do blogs, micro blogs, social network membership, online video, wikis, podcasts, brand monitoring and widgets. Nothing we can’t all use / produce for our clients.

The list gave me some insights. Did you know that BA has a Twitter account? And IBM publishes its corporate strategy for social computing?

Peter Kim compiled the list with help from a lot of very influential friends. Last updated in October 2008.

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