At 383 we exist to help brands become more useful. When we converted an old Victorian pen factory into our new Birmingham studio it seemed like the perfect time to apply this purpose to our own space.
During the fit out there were myriad decisions to make around furniture, flooring and lighting. We also thought a lot about how we should be using technology to create a more useful experience for our team. In particular we wanted to tackle some of the mundane aspects of running a studio space for a lot of people, and take control of the way the building and its services behaved.
We considered a number of ways we could do this, as well as the many platforms and systems available to us. The result was a workplace connected to the heartbeat of the business – our staff and our visitors.