BIMA Blog

BIMA Blog

Category: 'Industry insights'

The following posts have the category 'Industry insights' assigned to them.

  • How does a CEO’s image effect their firm’s reputation?

    Posted by on July 19, 2016 // No Comments
    Simon Wadsworth

    A CEO’s reputation is inextricably linked with their company, often determining public perceptions of the overall brand. Therefore if a CEO’s reputation is put at risk, it can often threaten the image of their brand. How does a CEO’s personal image effect their firm’s reputation? Sir Phillip Green As a case study let’s look at
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  • What is Quantum Computing – is it anything to worry about?

    Posted by on July 12, 2016 // No Comments
    Webigence Ltd

    In this article we will look at the basics of Quantum Computing; what it is, how does it help and what are the risks? Quantum computing owes its roots to the mind-boggling quantum mechanics – the branch of physics that studies what goes on inside atoms. With the enormous potential that quantum physics brings, there
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  • Why should your company invest in online monitoring?

    Posted by on June 20, 2016 // No Comments
    Simon Wadsworth

      With the internet now readily available via mobile devices 24/7, you can engage with your firm’s consumer base more easily online now than ever before. But in this increasingly connected world, you need to stay up to date with what customers are saying about your company online to safeguard your brand’s reputation. Why should
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  • The importance of database segmentation in email marketing

    Posted by on June 10, 2016 // No Comments
    Click Consult Limited

    Regardless of how much time and effort go into your email marketing campaigns, if you’re hoping to succeed with a one-size-fits-all policy, then you are unfortunately going to be disappointed. To begin with, it’s probably a good idea to explain what, when related to email marketing, we mean by ‘segmentation’. In this regard, we’re talking
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  • Why is Multimedia Content Essential to Online Marketing?

    Posted by on June 2, 2016 // No Comments
    Simon Wadsworth

    Content has always served as a vital component of online marketing. In today’s image-driven world, multimedia content such as photos, videos, infographics and even GIFs are becoming increasingly important ways of connecting with users via digital platforms. In 2014, Tony Hail of web analytics firm Chartbeat found that 55% of visitors spend less than 15
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  • Tracking conversions for your paid search (PPC) campaign

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    Click Consult Limited

    If you’re spending money on paid search, you should always have tracking in place to help determine your ROI. The more you spend, the more important it becomes to track what users do after clicking on your ads. Tracking allows you to: Identify your return on investment and where money is best spent Discover what
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  • Adblocking policy update

    Posted by on May 31, 2016 // No Comments
    Pete Trainor

    On the 5th May BIMA attended a meeting at DCMS with John Whittingdale, the secretary of state for culture, media and sport, to discuss the potential issues that AdBlocking is going to have on BIMAs membership companies. Whilst in its infancy, ad-blocking is quickly picking up pace and could pose a huge threat to all of
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  • Apprenticeships policy update

    Posted by on May 10, 2016 // No Comments
    Amaze

    On Wednesday 4th May I attended an APPG meeting in the House of Commons representing BIMA on the subject of Apprentices, with a specific focus on careers advice. The panel comprised a Chair from the House of Lords, an apprentice ‘role model’, MD of EAL and the CEO  of the newly formed Careers and Enterprise
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  • Seriously, who has time for timesheets?

    Posted by on // No Comments
    Anita Rajdev

    Welcome to the first in a series of finance related blogs for BIMA. Our aim with this series is simple – to create a helpful resource which addresses the current themes and challenges we face as CFO’s and finance directors operating in the digital industry. We hope you find it useful, and please do join
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  • What is thought leadership? We think therefore we sell.

    Posted by on May 4, 2016 // No Comments
    Click Consult Limited

    Thought leadership is a fairly recent addition to the B2B marketing handbook, though its origins extend back to the late 20th century, but what is it, why should it matter to you and how can you practice it?   Regardless of the area of B2B marketing you inhabit, you will not have been able to
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