HiPP Organic, a pioneer of organic foods for more than 60 years, and their digital partner, Creative Jar are pleased to announce the launch of HiPP’s responsive website. Whilst studying the habits of its audience on the HiPP website, Creative Jar discovered that 47% of all of its traffic came via mobile devices. Creative Jar then proposed to make HiPP’s website responsive to allow its users to benefit from an enjoyable mobile experience.
The project took six months to instigate and was completed within budget and to the agreed deadline. The website was built in HTML 5, with the front end of the existing website remodelled. This remodelling detects which device a visitor is using to access the site, then switch on and off the constituent parts of the site that are required or acceptable for the device.
The addition of a responsive site is a great benefit for HiPP. Now, the company’s offerings are accessible to its audience wherever they may be, allowing its audience to visit the HiPP site, enter competitions and acquire information on key, baby-based activities via the pregnancy and baby advice pages on the site. They can now do this wherever they are, be it on the move, or in their child’s room.
Joseph Richardson, CEO of Creative Jar said, “The introduction of a responsive website not only illustrates that HiPP is a brand that responds to its customers’ requirements, but that HiPP is forward thinking and is future proofing its website for the future requirements of mobile .”
Stephanie Tollman, Product Manager of HiPP Organic said, “We are very pleased to have launched a responsive website that will provide a more complete experience for our customers who are accessing our site on their mobile devices. This is an excellent project that will support HiPP’s online activities in the future.”