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bridget.beale

BIMA D-Day 2012 winners announced

Posted by bridget.beale January 15, 2013
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90 digital agencies from across the UK. 1800 very excited school children. We brought the two together on 10/10/12 for BIMA D-Day and the results are now in…

We are delighted to announce that the Grand Prix winners of D-Day 2012 are Dr Challoner’s Grammar School in Amersham and their partner agency Netcel.

Check out their winning project and browse the category winners and highly commended projects at bimadday.org.uk/winners

The students from Dr Challoner’s beat competitors with their idea for “Yappy Dog” – a website and app to help plan dog walks based on your pet’s weight, breed and age. It also suggests walking routes and dog-friendly pubs nearby.

The idea was well-rounded and brilliantly captured the spirit of D-Day, an initiative that partners schools with agencies to inspire the next generation of digital talent. The judges said of Yappy Dog: “It’s the one Lord Sugar would have picked if this was a round of the apprentice!”

As part of the national D-Day initiative we asked participants to take part in a short survey and the results rather frighteningly underline the need for this event. They showed:

-Ÿ   A lack of awareness of the digital industry in its entirety and the breadth of career opportunities available. 63% of students surveyed were not aware of the many different jobs or opportunities in the digital industry.

-Ÿ   A lack of resources and teaching in schools to make pupils aware of digital as a career. 75% of students surveyed had never seen any information on, or been taught about working in, the digital industry and 49% stated they did not know where to find out more information about digital careers.

-Ÿ   A direct correlation between awareness of the digital industry and a desire to work within it. 74% of students surveyed stated that D-Day made them think more about a career in digital.

So sign up now to partner with a school on D-Day 2013 and take solving the skills gap into your own hands!

Our thanks to Amaze for their expert work in analysing the survey responses and to Andrew Henning (CEO of Redweb), Chris Kempt (MD of Kempt), Tiffany St James (Director, Stimulation) and Shaban Siddiq (Head of Digital Design, Weapon7) for judging the entries.

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