“It’s not about big data, it’s about big questions” was the message from Alex Loveless to a capacity crowd at our first breakfast briefing of 2014 last week. Alex (Head of Data at DigitasLBi) went on to say that the real value of data lies in the analysis and strategy that sits on top of it. Or in other words, “If you’re not sure how you’ll use the answers to make your business better, then you’re asking the wrong questions.”
This view was shared by Amit Shanker (Director of Business Intelligence at MOO) who walked the audience through a case study of how MOO has used data-driven design to solve real world business problems and improve the bottom line.
If you missed the session, Amit and Alex’s slides are available to view below and please feel free to share your thoughts and questions in the comments. In the meantime, here are 3 key take out points:
- 1. Your data strategy should start from what you already know and want to know about your customers
- 2. Start small, then test, test and test again
- 3. Personalisation is the most powerful form of optimisation