There’s a lot of talk at the moment about skills recalibration. I’m intrigued to know how BIMA membership and this blog’s readership feel about the graduates of today. Are we getting the skills we need out of the curriculum? (For example, how many of you can spell the word curriculum without the benefit of spellchecking software?)
I recall a few years back working with one interactive media course at a well known college helping introduce a module on information architecture. We also ran a competition where we gave students a tin of Quality Street (my agency at the time had the account) and setting a task to present an interactive competition for consumers about the brand. It was good fun, and perhaps not all that well thought out as a ‘brief for the nation’, but it remains a great example of legitimate relationship between the commercial and academic worlds to produce a result meaningful to both.
They wanted to know what skills we needed, and we wanted to know what they were teaching students who had expressed a sufficient interest in multimedia. I wonder if we have cracked this sufficiently in our sector. We all bleat about skills shortages, and about how there aren’t enough experienced people around. Let’s do something about that. Write to your MP. Write to me. Get involved. Stop complaining. Start doing.
And tell us if you feel your new employees can spell as well as code Silverlight.