BIMA Blog

BIMA Blog
Alastair Duncan

Graduate recruitment

Posted by October 29, 2008
2 Comments

There’s a lot of talk at the moment about skills recalibration. I’m intrigued to know how BIMA membership and this blog’s readership feel about the graduates of today. Are we getting the skills we need out of the curriculum? (For example, how many of you can spell the word curriculum without the benefit of spellchecking software?)

I recall a few years back working with one interactive media course at a well known college helping introduce a module on information architecture. We also ran a competition where we gave students a tin of Quality Street (my agency at the time had the account) and setting a task to present an interactive competition for consumers about the brand. It was good fun, and perhaps not all that well thought out as a ‘brief for the nation’, but it remains a great example of legitimate relationship between the commercial and academic worlds to produce a result meaningful to both.

They wanted to know what skills we needed, and we wanted to know what they were teaching students who had expressed a sufficient interest in multimedia. I wonder if we have cracked this sufficiently in our sector. We all bleat about skills shortages, and about how there aren’t enough experienced people around. Let’s do something about that. Write to your MP. Write to me. Get involved. Stop complaining. Start doing.

And tell us if you feel your new employees can spell as well as code Silverlight.

Comments
  1. On October 31st, 2008, Katie said...

    We’ve just run a workshop on developing a travelling brand experience for a client. It was set up to help young creatives learn the art of pitching these types of briefs.

    Of the 6 people who originally turned up to receive the brief only 3 eventually turned up to deliver a response and really only one of them had hit the mark. At the same time I am recruiting and the quality of response – regardless of skill set is worryingly low. Applicants responding to more than one advert, with the same CV and skillset and so on.

    If young creatives and technologists don’t know how to sell themselves how can they help us to sell brilliant work for our clients.

    It’s an uphill struggle for most of us I think. Or am I just being very negative about our vibrant youth?

  2. On November 4th, 2008, Alastair Duncan said...

    These things can be hit and miss. Young creatives and technologists don’t always know how to sell themselves, and perhaps are given to assume that there is plenty of opportunity out there so don’t need to try too hard. On one level this makes it easier for us to work out who the stand out ones are. On the quality of response front, presentation skills are not always taught in ‘vocational’ or ‘technical’ subjects. One of the reasons that Watford College (as was) became so popular was because students were taught to pitch.

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