BIMA Blog

BIMA Blog
Jon Mowat

How to get out of the content soup

Posted by June 30, 2015
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When 300 hours of video is uploaded to YouTube every minute, the challenge is on for marketing professionals to create campaigns which stand out in the content soup. You need compelling content to cut through, and the best content creates a feeling; it’s exciting, funny, memorable and shareable.

Can you honestly say your brand achieves this when you create content?  Are you really delivering awesome content or sending out unfocused messages that get lost? Our new white paper is here to help by sharing our content marketing tips, the kind of content which works most effectively and how to ensure it reaches the target audience.

With experience of working at the BBC for over 11 years, we would argue for a publishing rather than advertising model to attract the attention of the distracted mobile viewer. While 84% of millennials do not trust traditional advertising, they will engage with brand content which connects with them. With a publisher mindset, brands are more likely to attract the attention of their target market which will create trust and ultimately brand loyalty and advocacy.

Using examples from a wide range of brands, this guide demystifies the creation of compelling content. It covers common queries such as the perfect length of video, how to use emotion and logic in both B2C and B2B markets and what content to use at different stages of the sales funnel. Of course creating great content is only part of the story, and our guide also offers tips on getting your content seen and shared.

This new white paper shares what we’ve figured out over our years of making great content and how to apply this to the online mobile audience. A quick read will help your marketing team deliver and promote better, more highly targeted content, in order that your brand receives the attention it deserves.

Marketers can sign up to receive their copy of the white paper here.

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