Hurricane’s video for an international charity launches at COP21, the international climate change conference in Paris this month. It seems particularly fitting that the International Union for Conservation of Nature (IUCN), chose an agency from Bristol to tell its story as the city is European Green Capital.
We’re proud that our film will be right at the heart of this significant climate change conference in Paris, helping to raise awareness about the IUCN’s work and their solutions to some of the biggest challenges the world faces today.
Watch the awareness-raising video:
IUCN is calling for an agreement at COP21 that recognizes the role of nature in reducing carbon emissions and helping countries to adapt to climate change. The charity called on us to produce a film which would help them raise awareness about these nature-based solutions aimed at over 25,000 government officials attending the climate change conference from over 190 countries.
Climate change is a complex issue and it can be challenging to make policy-makers stop and listen. That’s where video marketing comes in. The film transforms complex data into a powerful story which sets up the problem of climate change, offers solutions from the natural world and ends on a rousing call to act now.
Our Creative Director, John Lanyon said:
“We are really happy that our approach to this video has proven to be such a good way for IUCN to turn scientific and complex facts into clear, impactful visuals that the target audience connect and engage with. The film gets its power from the combination of logical arguments, emotional narrative and great imagery.”
IUCN is the world’s oldest and largest global environmental organisation with almost 1,300 government and NGO members and more than 15,000 volunteer experts in 185 countries. The film will be used at COP21 from 30 November to 11 December, and as a brand video for the conservation charity.