Should Google and other search engine operators be free to sell brand names as keywords for Internet search advertising, or does it constitute trade mark infringement?
This contentious question has, for some time, perplexed the national courts of various European countries. However, a recent opinion of Advocate General Poiares Madura (“AG”) has provided some guidance on the issue.
For a full opinion on the issue of whether the sale and purchase of brand names as keywords for Internet advertising constitutes trade mark infringement please visit our website: http://kemplittle.com/html/stay-posted/publications.html
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Kemp Little – An Opinion on AdWords