I sent out the invitation for our upcoming Top Cats this morning. I’m lazy so didn’t bother to use Underwired to send out the email. Instead, I emailed the 450 Top Cats in batches of 20 to 30, to help bypass filters that stop emails with a lot of email addresses in the To field. Therein lies the hint. I put everyone’s email address in the ‘To’ field instead of BCC’ing them. I immediately sent out an apology for distributing emails with the following note
Dear Top Cat,
Today I decided to send out the invitations in groups of 20 to 30, as it looks like some company filters automatically block emails with a lot of contacts in the To field. What I failed to realise was that I put your email address in the ‘To’ field instead of BCC. This means approximately 25 other people know your email address.
I apologise profusely for the screw up. I’ll revert back to using a professional company for email distribution. Felix from Underwired.com - expect an email from me soon!
The good news is that everyone on the list is obviously more professional than me and will assume your details should be kept confidential.
Some of them just laughed whilst others said that it was a privilege to be such a list anyway. Phew!
Behind every cloud lies a silver lining. I received 30 confirmations within 15 minutes of sending out the invitation with sample names in the To field. If you’ve been to this event in the past and didn’t get an invite, get in touch before it’s too late.
Whilst you might not recognise some of the companies on the list, it’s extremely likely that the Founders are either backed by an investor, or have previously sold at least one company.
Look at who’s coming in June
I will continue to update the list as more Top Cats RSVP. Keep an eye on the post if you want to see who else is coming.
- Alastair Duncan, CEO, mrm Worldwide
- Alberto Nardelli, Founder, UnLtdWorld
- Alex Cooper, MD, 1upSearch
- Alexis d’Amecourt, 19 Entertainment (they don’t have titles)
- Andrew Romans, General Partner, Georgetown Ventures
- Andy Evans, Founder, Net Communities
- Angela Kirkham, Publishing Manager, Online Marketing, O2
- Ann Jamieson, Director, pricejamieson
- Armando Ruffi, Co-founder, Zubka
- Avid Larizadeh, Associate, Accel Partners
- Bernard Howard, Founder, totallylegal.com
- Cathy Grimes, Marketing Manager Personal Solutions, Equifax
- Catherine Toole, MD, Sticky Content
- Celia Francis, CEO, WeeWorld
- Chris Seth, European CEO, Piczo
- Daniel Appelquist, Senior Strategiest, Vodafone
- David Hart, Director, Codegent Ltd
- David King, Director, APCO Online
- Elizabeth Varley, Director, Online Content UK
- Emmett Kilduff, CEO, cympitch.com
- Felix Velarde, Founder, Underwired
- George Nimeh, Managing Director, iris Digital
- Giles Palmer, Managing director, Magpie.net
- Gurpritpal Singh, Director of Emerging Technology Developer & Platform Group (DPE), Microsoft
- Hugo Burge, COO, Cheapflights
- Irfon Watkins, CEO, Coull
- James Booth, Co-founder, Rockabox Media
- Jamie Murray Wells, Co-founder / CEO, Glasses Direct
- Jasmine Birtles, Founder, moneymagpie.com
- Jerome Touze, Co-founder, WAYN
- John Allwright, Senior Designer audience & tools PM, Microsoft
- John Ingham, Director, ESP
- Justin Bradley, Head of Digital Television, Sixth Sense UK
- Justin Champney, Head of Brand Innovation EMEA, McCann Worldgroup
- Justin Cooke, Founder / Managing Director, Fortune Cookie
- Keld van Schreven, CEO / Co-founder, diary.com
- Mairi Clark, Editor, Revolution Magazine
- Mark McDermott, Director, Codegent
- Matt McNeill, MD, sign-up.to
- Matthew O’Riordon, Founder, The Lemon Foundation
- Michael Smith, Founder, MindCandy
- Michele Neylon, Founder, Blacknight
- Mike Butcher, Editor, TechCrunch UK & Ireland
- Nic Brisbourne, Partner, Esprit Capital Partners
- Nick Halstead, Founder, Fav.or.it
- Nick Saalfeld, Founder, Wellspark
- Pat Phelan, Founder, MAXroam
- Paul Birch, Founder, Cominded (congratulations on the recent sale of Bebo!)
- Peter Ward, Co-founder, WAYN
- Philip Wilkinson, Founder, Crowdstorm
- Richard Spalding, Founder, Kontraband
- Richard Titus, Controller User Experience & Design, BBC
- Rob Tavernier, Founder, Greedy Media
- Rob Walk, Managing partner, NovaRising
- Robert Killick, MD, cScape
- Robin Charney, Sr. Marketing Manager - Web Platform Solutions, Adobe
- Robin Howard, Client Services Director, BT
- Roger Thelwell, Founder / Operations Director, mook
- Rory Cellan-Jones, Technology Correspondent, BBC
- Sean Glass, Founder, Pikum
- Spencer Gallagher, Founder / Managing Director, Bluhalo
- Stephanie Bouchet, Head of Marketing, Joost
- Thayer Driver, Independent Consultant
- Tim O’Neill, Founder / MD, Reactive
- Tom Holmes, Founder & Chairman, Creativebrief
- Tom Nixon, Founder, Nixon Mcinnes
- Torie Chilcott, Co-founder, Rockabox Media
- Will Jeffery, Managing director, Maverick Media
- Will McInnes, MD, Nixon McInnes
- William Makower, Managing Director, Panlogic
- _ _ _ _ _ _ _ _ _ _ _ _ _, Technology Evangelist, _ _ _ _ _
- _ _ _ _ _ _ _ _ _ _ _ _, Partnership Manager, _ _ _ _ _
Those with blanks for names aren’t allowed to be named as the company is way too cool. You know who you are
Can you guess who it is?
Sponsored by

Top Cats isn’t restricted to the UK. We welcome Top Cats from any country to get in touch should they wish to rub shoulders with, er, cats. Check my previous post for more information and email me paul@segala.com if you would like to attend, or would like to recommend someone you know.
1 Comment so far
[...] Thu 01-1-2009 How to Send Your Creative Team Over the Edge Saved by milazzo34 on Sat 27-12-2008 Look who’s coming to Top Cats in June Saved by janeblue on Fri 26-12-2008 Brands don’t eliminate decisions Saved by enki on Sun [...]