BIMA’s chairman Justin Cooke today responded to an announcement from the Office of Fair Trading (OFT) that it will be investigating in-app purchases within free games aimed at children. Justin spoke to ITV, Channel 4 and the BBC, welcoming news of the investigation but emphasising the industry’s ability to self-regulate.
Justin says, “No doubt changes are needed and we welcome the OFT’s engagement with the digital sector on this issue. While the investigation grinds ahead the industry will be addressing the matter from within, in line with our proven track record of self-regulating.
“Introducing simple measures like instant notifications and increased use of passwords will allow kids to get the most from the web without endangering their parents pockets.
“And in the meantime parents can take practical steps to protect themselves straight away, such as treating mobile phone passwords with the same level of security as other financial information. As a parent of three I would not provide my children with my bank account password or credit card PIN and I certainly don’t do so for the app stores.”
Justin also called on the likes of Google, Microsoft and Apple to come to the party and assist the industry to proactively resolve the issue from within, targeting apps that engage in unscrupulous practices.