BIMA Blog

BIMA Blog

Tag: 'advertising'

The following posts have the tag 'advertising' assigned to them.

  • The Great British Diversity Experiment has begun.

    Posted by on January 13, 2016

    Monday evening saw hundreds gather at Google HQ for the launch of The Great British Diversity Experiment. The GBDE seeks to prove that diversity leads to better solutions, experience and ultimately a better world. Participants formed by diverse individuals according to gender, ethnicity, age and socio-economic backgrounds attended the event. Karen Blackett, chairwoman of Mediacom
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  • USP’s – Do We Need Them?

    Posted by on June 24, 2015

    Marketing acronyms/buzzwords are becoming a bit of a laughing stock and there was even a game of ‘Buzzword Bingo’ at the Social Media World Forum a couple of weeks ago. One that has (unfortunately) stood the test of time is USP – Unique Selling Point/proposition. So many companies (new and existing) think it’s the be
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  • Facebook policy briefing for regulators

    Posted by on March 20, 2015

    I’ve just come from an ad tech policy and privacy briefing at Facebook, with Brian Boland and Sarah Epps discussing the organisation’s current advertising and ad tech offerings – including Atlas, Audience Network, and LiveRail – and how they fit into their ads vision going forward. The session ended with a Q&A session where regulators,
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  • Know When To Back Off

    Posted by on January 16, 2015

    One of the reasons that the UK isn’t a great fan of sales people is that most of them don’t know when to back off. In my opinion that is because they are either badly trained, badly managed or are too aggressive and have no idea how to nurture relationships properly. In either case it
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  • AdTech firm Crossrider to raise $75m in London listing with Don Elgie as Non-Executive Chairman

    Posted by on September 17, 2014

    BIMA member Don Elgie is set to return to the London market as chairman of adtech company Crossrider. In a move that reflects London and the UK’s importance in the advertising and technology space, Crossrider aims to raise $75m on AIM.  This would value the company up to $250m. Owned by Israeli billionaire Teddy Sagi,
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  • gyro Manchester Marks Centenary Year with a Calendar of Celebratory Campaigns

    Posted by on May 1, 2013

    Manchester, England ‑ To commemorate its 100th year, the Manchester operation of global marketing agency gyro has announced a calendar of celebratory campaigns and activities across 2013, celebrating the advertising industry’s past, present and future. Over the course of its extensive history, gyro Manchester has worked on an abundance of clients and campaigns, from the
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  • The 1st Annual iDigital Summit has been a tremendous success

    Posted by on November 1, 2012

    The iDigital Summit was held on 22nd & 23rd October at the Hilton Brighton Metropole Hotel. The summit was a great success bringing together senior level Digital Managers with leading digital solution providers for a series of pre-selected 30min meetings to discuss services and solutions required in the 2013 digital strategy. The summit facilitated approximately
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  • The iDigital Summit is happy to welcome Oxygen8 – A Global Provider of Integrated Mobile Solutions, as a confirmed supplier to The iDigital Summit.

    Posted by on August 10, 2012

    Oxygen8 Group is a Global Provider of Integrated Mobile Solutions. Our business is structured into 3 distinct divisions; Corporate Solutions – Enabling corporations to interact with their customers via their mobile phone. Supporting voice, mobile and online services. Offering integrated digital solutions. Payment Solutions – Enabling consumers to pay for goods and services using their
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  • The iDigital Summit is happy to welcome SDL – Providing campaign mangement and Analytics as a confirmed supplier to The iDigital Summit.

    Posted by on July 20, 2012

    SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers’ experience. SDL’s innovative technology and service solutions span the customer journey.  Campaign Management and Analytics data driven solutions
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  • iDigital – Forum Events hosts a direct networking event for Senior Marketing Personnel to meet with Digital solution providers.

    Posted by on June 15, 2012

    iDigital 22nd & 23rd October Brighton Hilton Metropole iDigital is a B2B networking event bring together Digital Marketing Companies and decision makers of buyer companies actively seekng digital marketing services. The format is a series of 30min meetings over a day and a half with a pre-determined itinerary to ensure both suppliers and buyers have
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?