BIMA Blog

BIMA Blog

Tag: 'Creative'

The following posts have the tag 'Creative' assigned to them.

  • Why Work Wins – a masterclass from BIMA Award winners and judges

    Posted by on January 26, 2017

    What does it take to elevate your work to new heights, delight those using it and scoop up multiple gongs along the way? Tuesday 24th January saw us joining forces once again with Creative Equals to bring you another of our popular masterclasses on creativity, this time looking at “Why work wins”. Together we lifted
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  • WHAT’S THE IMPACT OF BREXIT AND TRUMP?

    Posted by on December 6, 2016

    INTERNATIONAL DEVELOPMENT – OPPORTUNITY OR THREAT? There is more talk than ever before about ‘international’ within the creative community. Brexit prompted discussion and concerns on the future challenges in Europe and led people to think about opportunities further afield. There was always the US market to fall back on. That was until Donald arrived. But
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  • How to create quality written content

    Posted by on March 30, 2016

    During the Hummingbird update and ever since, Google has diminished dependence on keyword density as an indicator of relevance, with LSI (latent semantic indexing) having the effect of increasing the search engine’s vocabulary. This removal of density restrictions frees writers to better address another ranking factor – the production of what we at Click Consult
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  • A tangible way to explore a car interior.

    Posted by on October 6, 2015

    Inspired by virtual reality and the possibilities of WebGL, we were itching to try out this disruptive innovation on one of our projects. The idea evolved quickly.  We love cars, and the more digitalized the better. So, after the creation of the successful Apple Watch and Android Wear apps for controlling Tesla, we decided to
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  • USP’s – Do We Need Them?

    Posted by on June 24, 2015

    Marketing acronyms/buzzwords are becoming a bit of a laughing stock and there was even a game of ‘Buzzword Bingo’ at the Social Media World Forum a couple of weeks ago. One that has (unfortunately) stood the test of time is USP – Unique Selling Point/proposition. So many companies (new and existing) think it’s the be
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  • How do you exercise at work?

    Posted by on May 13, 2015

    Throughout the ages there’s been a public enemy number 1, whether it be drugs in the 80s or smoking in the 90s. Today this has evolved into obesity, so how can we change our office-based habits and get moving again? With summer slowly sneaking up on us many discussions tend to migrate towards those ever-elusive
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  • Luxury vs Digital: The Culture Clash

    Posted by on February 17, 2015

    We were so inspired by Federico Barbieri, renowned SVP Digital and eBusiness for the Kering Group, after hearing him share his expertise at the Drapers Digital Forum, we asked him to share his views on the luxury and digital culture clash… “Luxury is a unique experience that creates extra pleasure by flattering all senses at
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  • Don’t Be Shy | How to use social to aid business development.

    Posted by on January 26, 2015

    The role of social media in business development is often the elephant in the room. The reason in my opinion, is because people don’t know how to use it to their advantage. As is often the case in life, if we don’t understand something fully we shy away from it. When I say social, in
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  • Creative Director’s Roundtable, Bristol 26th November

    Posted by on December 5, 2014

    Do you remember a week ago in November, when we all sat huddled listening to Yoda? The collected Creatives sat with breath bated for the secret to a 300 million dollar button. As we all came to realise no matter our size, we’re all governed by intuitive behaviours. The lesson we left with was simple
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  • Choosing the right prototyping tool

    Posted by on March 26, 2014

    Creating a prototype is great for a number of reasons. Firstly, prototypes help us explain the behaviour of complex interactions. Interface ideas that seem straight forward in our head, rarely actually are, so a quick prototype makes things clearer, both for us and any stakeholders. Secondly, prototypes are a great way to validate designs and
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?