BIMA Blog

BIMA Blog

Tag: 'digital marketing'

The following posts have the tag 'digital marketing' assigned to them.

  • Law firm websites

    Posted by on August 22, 2016

    Get on the straight and narrow path to digital transformation Websites for law firms can often fail to deliver great results. Law firm websites need to be more than a business card. At Kagool we deliver award winning websites for lawyers and other professional services companies. 11 common mistakes websites for law firms make Using an outdated
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  • Websites for football clubs

    Posted by on

    Football clubs have become retailers, publishers, broadcasters and media owners, all rolled into one. With the increase in global competition, websites for football clubs have to step up their game. Fans take pride in their team. With the right Sitecore solution, you can give them a website worth singing about. What is Sitecore, you ask? It’s
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  • BIMA Partners with the Festival of Marketing for their 2016 festival

    Posted by on July 20, 2016

    We are delighted to announce that BIMA has partnered with the Festival of Marketing, bringing members of BIMA an exclusive discount on tickets. The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate & shape the future together. With more than 200 speakers, workshops, awards, experience rooms and training sessions, it
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  • The importance of database segmentation in email marketing

    Posted by on June 10, 2016

    Regardless of how much time and effort go into your email marketing campaigns, if you’re hoping to succeed with a one-size-fits-all policy, then you are unfortunately going to be disappointed. To begin with, it’s probably a good idea to explain what, when related to email marketing, we mean by ‘segmentation’. In this regard, we’re talking
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  • A tangible way to explore a car interior.

    Posted by on October 6, 2015

    Inspired by virtual reality and the possibilities of WebGL, we were itching to try out this disruptive innovation on one of our projects. The idea evolved quickly.  We love cars, and the more digitalized the better. So, after the creation of the successful Apple Watch and Android Wear apps for controlling Tesla, we decided to
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  • How to get out of the content soup

    Posted by on June 30, 2015

    When 300 hours of video is uploaded to YouTube every minute, the challenge is on for marketing professionals to create campaigns which stand out in the content soup. You need compelling content to cut through, and the best content creates a feeling; it’s exciting, funny, memorable and shareable. Can you honestly say your brand achieves
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  • Smarter targeting will be essential in protecting young consumers

    Posted by on May 13, 2015

    Alcohol Concern recently released a recent report that looked at children’s recognition of alcohol marketing. It revealed some worrying statistics, with children as young as 10-years-old being very familiar with alcohol brands. The main issue was seen to be beer brands’ sponsorship of sporting teams: most notably football. The report suggested that while there are
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  • Don’t Be Shy | How to use social to aid business development.

    Posted by on January 26, 2015

    The role of social media in business development is often the elephant in the room. The reason in my opinion, is because people don’t know how to use it to their advantage. As is often the case in life, if we don’t understand something fully we shy away from it. When I say social, in
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  • Don’t take your foot off the gas

    Posted by on December 17, 2014

    The fat lady’s warming up her voice, the elves have been drafted and Santa is loading up on carbs for the main event. So should we throw our hands in the air, head for the pub and start drinking shots or should we think about how we can nail down those last few opportunities for
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  • Recapture lost opportunities with the new VeGenie Retargeting App

    Posted by on July 2, 2014

    What is Retargeting? A customer enters your store, enquires about a particular item, then leaves without purchasing. You know there’s a potential sale, and that there’s every chance that person will be buying a similar item sooner rather than later. In this scenario you can’t send your best sales person to follow that visitor along
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