BIMA Schools Digital Challenge 2009 – it’s the future you know!

Mirage Islam — Sat, 04 Apr 2009 23:54:20 +0000

I wrote a piece for Contagious Magazine some weeks ago that focused on Digital Innovation and Future Talent and the benefits to engaging young and discerning audiences. This was inspired primarily by the initiative we are currently running at BIMA which has been creatively branded BIMA Schools Digital Challenge 2009 – don’t mock now – it does exactly what it says on the tin! It allows 13-18 year olds to engage with their environment in a way that is digitally native to them. We had a great response to this pilot and have now short-listed seven schools for the final stages – more information coming your way soon.

Now then, there are many great initiatives out there (I sit on the steering group for some of them) and I don’t claim that we have all the answers but when we get responses from those involved on what this ‘Challenge’ has meant to them, then I know we are heading in the right direction…I just hope the much anticipated Digital Britain report from Lord Stephen Carter takes an in-depth look at how future talent are engaged and nurtured, like I said, there are many bodies and initiatives out there….all worthy but I do feel there needs to be a coherent strategy that is co-ordinated to gain the best outcome possible. This is where I strongly feel that BIMA can play a major part in the development of future talent and encouraging great ideas for our very talented creative industries.

Mirage.

BIMA – Inspiring Future Talent

Mirage Islam — Thu, 31 Jul 2008 13:29:41 +0000

Engaging young and discerning audiences through innovative digital campaigns is not the only agenda for agencies and their brands anymore. Increasingly, there is a realisation that there is a challenge to engage, enthuse and nurture future talent not only in terms of ideas and brand awareness but also addressing skills shortages and hiring the right individuals.

So, at BIMA we are rising to the challenge and will be ‘Inspiring Future Talent’ from the the grass roots up! The plan is to engage with audiences from Schools, Academies and Universities working closely with the Digital Media Industry.

The first of our activities will be a Digital Challenge for schools nationwide and this is something that all BIMA members can get involved in, if you’re interested and you should be, then please get in touch at education@bima.co.uk.

Our mission – to bridge the gap between the education sector and the digital media industry with a view to ideas generation and knowledge transfer.

We will be pulling together some the most forward thinking brands, inspiring individuals from industry and innovative practitioners in the education sector to drive this forward.

We have set up a committee to focus on driving this initiative forward of which I, Mirage Islam, am the Chair my current and last role – Contributing Editor at Contagious Magazine and previously Future Media Lead at BSkyB – allows me to take knowledge gained and apply it to this major initiative. I’m delighted that BIMA’s chair Paul Walsh is fully supportive and the team, with a wealth of experience, comprises of Hal Robinson MD of Librios, Ann Jamieson MD at Price Jamieson now Aquent , Michael Collins MD i-Publishing and Andrew Henning CEO at Redweb Ltd.

BIMA are driving this agenda forward, if you are passionate about making a difference then let us know at education@bima.co.uk

BIMA Blog » future talent

BIMA Schools Digital Challenge 2009 – it’s the future you know!

BIMA – Inspiring Future Talent