BIMA Blog » growth http://blog.bima.co.uk BIMA's weblog Mon, 16 Aug 2010 11:31:30 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Graduate recruitment http://blog.bima.co.uk/graduate-recruitment/ http://blog.bima.co.uk/graduate-recruitment/#comments Wed, 29 Oct 2008 22:19:30 +0000 Alastair Duncan http://blog.bima.co.uk/?p=366
More Info]]> There’s a lot of talk at the moment about skills recalibration. I’m intrigued to know how BIMA membership and this blog’s readership feel about the graduates of today. Are we getting the skills we need out of the curriculum? (For example, how many of you can spell the word curriculum without the benefit of spellchecking software?)

I recall a few years back working with one interactive media course at a well known college helping introduce a module on information architecture. We also ran a competition where we gave students a tin of Quality Street (my agency at the time had the account) and setting a task to present an interactive competition for consumers about the brand. It was good fun, and perhaps not all that well thought out as a ‘brief for the nation’, but it remains a great example of legitimate relationship between the commercial and academic worlds to produce a result meaningful to both.

They wanted to know what skills we needed, and we wanted to know what they were teaching students who had expressed a sufficient interest in multimedia. I wonder if we have cracked this sufficiently in our sector. We all bleat about skills shortages, and about how there aren’t enough experienced people around. Let’s do something about that. Write to your MP. Write to me. Get involved. Stop complaining. Start doing.

And tell us if you feel your new employees can spell as well as code Silverlight.

]]> http://blog.bima.co.uk/graduate-recruitment/feed/ 2 Recession and the digital position http://blog.bima.co.uk/recession-and-the-digital-position/ http://blog.bima.co.uk/recession-and-the-digital-position/#comments Wed, 29 Oct 2008 12:03:41 +0000 Felix Velarde http://blog.bima.co.uk/?p=363
More Info]]> I haven’t blogged for a while, which may or may not be a bad thing. I’ve been pre-occupied with the effects of recession on clients, and how to let them know how we can help them. Obviously digital is in a strong position to be able to help – it’s cost-effective, measurable and accountable. It means clients can “streamline” their marketing budgets. 

The problem as ever is communication. We ran a very strong ad in one of our trade papers last week: “We make our clients millions, and we can prove it.” But does that kind of thing cut through? Especially when we’re trying to attract sizeable but probably nascent budgets? How do we get a fairly sophisticated message about (in our case) eCRM through to harried and worried marketers? Ideally, of course, the answer is digital. I’ll let you know how we get on.
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