BIMA Blog

BIMA Blog

Tag: 'innovation'

The following posts have the tag 'innovation' assigned to them.

  • Nearables Wearables: Connecting Beacons with Smartwatches for Indoor Positioning

    Posted by on October 6, 2015

    Beacons are great for indoor positioning, but Estimote took them one step further with nearables. One can say the step is towards IoT-ization of simple objects, and we were excited to see how far they can go. This article is all about squeezing the juice out of Estimote Nearables and combining them with mobile &
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  • A tangible way to explore a car interior.

    Posted by on

    Inspired by virtual reality and the possibilities of WebGL, we were itching to try out this disruptive innovation on one of our projects. The idea evolved quickly.  We love cars, and the more digitalized the better. So, after the creation of the successful Apple Watch and Android Wear apps for controlling Tesla, we decided to
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  • How is Microsoft’s Visual Studio ALM beneficial?

    Posted by on August 3, 2015

    Application Lifecycle is a continuous process of managing the life of an application through governance, development and maintenance. The evolution of ALM (Application Lifecycle Management) tools in the market has been phenomenal. For each specific technology, there exist one or more dedicated ALM tool(s) in the market. Only a few tools offer true support for
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  • Evening Masterclass | Innovation Incubation round-up

    Posted by on October 29, 2014

    Our Evening Masterclass series continued last week. Held at the lovely shiny Microsoft Mobile offices we were treated to an evening of inspiring 10 minuet talks followed by a lively Q&A session. Innovation Incubation was the topic of discussion and we had a fantastic panel of speakers presenting their views on how to create a
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  • Innovation Side-projects in a Digital Agency

    Posted by on July 22, 2014

    Side-projects, hack-days, and internal labs sessions, are a great way for a digital agency to keep at the forefront of innovation. They also create an opportunity for staff to gain a deeper understanding of the latest technologies (which in turn we pass on to our clients).

  • Is it time to put Henry’s Horses out to grass?

    Posted by on March 28, 2014

    “If I had asked people what they wanted, they would have said faster horses.” Whether or not Henry Ford really said this, the quotation is nonetheless attributed to him for posterity; and there’s no doubt it’s a powerful statement. Simply asking people what they want is a poor recipe for real innovation. For more than
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  • New York ad tech: five observations

    Posted by on December 10, 2013

    Advertising technology professionals seem to be a dime a dozen in New York, with more than 8,000 of them in town for a recent conference. This is a sector that’s booming – but what can we on this side of the pond learn from the state of ad tech in New York? 1. Confusion in
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  • Creative competition – BIMA Awards 2014 campaign

    Posted by on October 25, 2013

    Come up with an idea for the BIMA Awards advertising campaign for 2014, send it to us by Friday 29 November and if we pick your concept to develop into our campaign you’ll win a prize package that confers instant profile and prestige across the industry, not to mention free drinks and party invitations. Check
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  • Communicating and Defining Britain’s Digital Future

    Posted by on October 24, 2013

    This article first appeared in August edition of Communicate magazine. It is a plea to politicians to stop focusing on yesterday’s technology and ideas and to communicate a vision for the future.

  • Business lessons from Erik Spiekermann

    Posted by on September 4, 2013

    Erik Spiekermann laid down a maxim to last night’s Reasons to Be Creative crowd: “Do not do free pitches”. The roar from the crowd suggested a fair few folk in the audience were sick of pitching their guts out to no avail. Spiekermann’s ethos is that the client-agency relationship works best as a partnership, and
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?