BIMA Blog

BIMA Blog

Tag: 'Mobile'

The following posts have the tag 'Mobile' assigned to them.

  • Google Acknowledge Web Broken – what next?

    Posted by on October 14, 2015

    Google Acknowledge Web Broken – What will you do next? On Wednesday 7th October 2015 Google announced Accelerated Mobile Pages (AMP) and acknowledged the web is broken from a revenue perspective. Google’s introductory blog states “Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot
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  • How to get out of the content soup

    Posted by on June 30, 2015

    When 300 hours of video is uploaded to YouTube every minute, the challenge is on for marketing professionals to create campaigns which stand out in the content soup. You need compelling content to cut through, and the best content creates a feeling; it’s exciting, funny, memorable and shareable. Can you honestly say your brand achieves
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  • 3 Key Questions Ahead of Google’s ‘Mobile-Friendly’ Algorithm Change

    Posted by on April 2, 2015

    We’ve been promising you that 2015 is the year of the mobile. In fact we said it in 2014. But now Google have caught up and announced that they’re including mobile-friendliness in their search algorithm from April 21st of this year.   So not only will lack of a fully-fledged mobile strategy cost you conversions
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  • Native Retail Apps: 4 Companies Who Are Getting It Right

    Posted by on March 23, 2015

    To app or not to app: that is the question on retailers’ minds. It costs money, takes time and no one will organically find it.   But for companies with the money, resources and dedicated client base, an app can be a great way to engage tech-savvy consumers on a popular platform and make your
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  • The six disruptors – how businesses can embrace digital technologies to reinvent their organisations

    Posted by on October 31, 2014

    Disruption is becoming increasingly important in business. It’s transforming how we behave, think, do business, learn and go about our day-to-day-lives. Not every emerging technology will change the business or social landscape, but there are some that have the potential to disrupt the status quo and alter the way people live and work. We all
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  • Why are conversion rates on mobile devices so poor?

    Posted by on August 19, 2014

    After many false dawns, mobile browsing has finally overtaken desktop. But despite this growth, mobile conversion rates still lag far behind those of their more stationary counterparts. Sure, some of this reluctance can be attributed to plain old buyer behaviour, but one of the real barriers to better mobile conversion rates is the poor checkout
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  • Developing Mobile interactions | Evening Briefing take outs

    Posted by on August 4, 2014

    Last weeks evening briefing saw us tackling the subject of developing mobile interactions and asking ourselves what to bare in mind when designing a multi-channel proposition, campaign or service. Julia Shalet & Priya Prakash of The Mobile Academy spoke first, with their approach to the topic advocating a user centric approach. Julia lead with getting
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  • Choosing the right prototyping tool

    Posted by on March 26, 2014

    Creating a prototype is great for a number of reasons. Firstly, prototypes help us explain the behaviour of complex interactions. Interface ideas that seem straight forward in our head, rarely actually are, so a quick prototype makes things clearer, both for us and any stakeholders. Secondly, prototypes are a great way to validate designs and
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  • New York ad tech: five observations

    Posted by on December 10, 2013

    Advertising technology professionals seem to be a dime a dozen in New York, with more than 8,000 of them in town for a recent conference. This is a sector that’s booming – but what can we on this side of the pond learn from the state of ad tech in New York? 1. Confusion in
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  • 5. Mobile brand gaming – Brand Engagement

    Posted by on October 25, 2013

    BRAND ENGAGEMENT The balance between the communication of a client’s brand with an engaging experience is vital. Talk about the brand too much, the consumer loses interest (gamers really don’t like their immersive gameplay experiences interrupted) but stray too far away from the brand key messaging or information and the consumer just has a nice
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