BIMA Blog

Tag: 'Online Marketing'

The following posts have the tag 'Online Marketing' assigned to them.

• BIMA announces appointment of PR agency Six Degrees

  Posted by admin on July 23, 2008

  We’re delighted to announce our appointment of PR agency Six Degrees after a competitive pitch. The account will be led by Vikki Chowney.
  With a newly elected Executive committee, and under my final year as Chair, BIMA is increasing its focus on marketing communications. The association will be using Six Degrees to help promote
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• Facebook, MySpace and Blyk

  Posted by Alastair Duncan on June 20, 2008

  I was fortunate enough to host a panel discussion as the Cannes festival with Facebook, MySpace, Blyk (the mobile service) and Intel on the topic of Can Brands be Friends?
  It’s relevant to the BIMA community since the space is shaping up into a very interesting landscape from an advertising, monetisation and application development perspective, and
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• Old Media Still Needs to Get Over its Control Issues

  Posted by admin on May 26, 2008

  I read a great post on TechCrunch and thought it was worth sharing here. In short, old media people say that to succeed on the Web, they should stop trying to control the message or the audience. People who get this, don’t talk about it – it’s already assumed. I agree 100%.
  Read the full post.

• Would you like to handle BIMA’s PR?

  Posted by admin on May 7, 2008

  Would you like to work with the UK’s longest established association to represent the interests of the interactive industry? If yes, we’d love to hear from you, via, twitter.
  You’ve gotta embrace social media tools, techniques and importantly, communities, before you can even think about taking on BIMA’s public relations. So, please make sure you’re on
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• For seismic shift in expenditure, read subtle shift in organisation

  Posted by Alastair Duncan on April 28, 2008

  At the moment there’s a trend in ad agencies to hire Chief Digital Officers to “explain this Web 2.0 thing, please.” Forrester, the research firm that specialises in the digital marketplace, even recommends it in a recent paper. “Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers
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• Crowdsourcing for Creatives Derek Powazek

  Posted by Rebecca Caroe on March 10, 2008

  Key learning: Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately.

  Oldtimers may remember Fray from very old web.  Derek started it in 1996 as a live story telling site.  Each story ended
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• Online Advertising for Newbies: SXSW panel

  Posted by Rebecca Caroe on

  Heath Row – Doubleclick – as a blogger he wants to do more for small companies

  Darren Rowse – ProBlogger has a book coming out “ProBlogger Secrets for Blogging”

  Wendy Piersal – E Moms at Home, an internet magazine

  Jim Benton – VP sales for AdBrite

  Rett Clevenger – Backcountry.com online marketing mgr incl
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• When not to pay for SEO

  Posted by admin on March 1, 2008

  I tried to buy flowers on Interfora’s Web site today as it’s Mother’s Day in Ireland tomorrow. Before the sarcastic comments start, Mother’s Day in China is in may; something I learned on Twitter thanks to Siok Siok. I’ve previously used interflora.co.uk so assumed it would have a .ie domain for Ireland. However, when I
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• How not to react to negative social conversation

  Posted by admin on October 31, 2007

  If you’re a brand guardian, have you ever wondered how to respond to bloggers who make negative comments about your products or services? Have you wondered whether to react at all? If you’re an agency, have you thought about how to answer this question when your clients start to ask?
  Well, one thing is for sure,
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• Marketing for marketers, huh?

  Posted by admin on October 29, 2007

  I was recently asked by a major European Operator (that’s Carrier to Americans) to help them be more innovative in their marketing. A pretty open brief? Not really. The most open brief I’ve ever received was, ‘can you help us understand how to spend more money on digital’.
  The days of talking ‘at’ prospects, telling them
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