BIMA Blog

BIMA Blog

Tag: 'Research'

The following posts have the tag 'Research' assigned to them.

  • Language is more important to enjoyment of a blog post than any other factor

    Posted by on March 11, 2016

      In an ongoing survey – as part of Click Consult’s continuous research and development process, clarity of language is way ahead of the competition   Click Consult has always been committed to allowing data and measurability to serve as major driving forces in how it performs its role – both for clients, and within
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  • Top 5 problems with digital content: why are we still doing it wrong?

    Posted by on August 6, 2013

    Sticky Content’s report on the State of Digital Copywriting shows we’re still short on strategy and big on stakeholder interference. So what are the issues here and how can we fix them? We all know copy matters on a website. It helps you get found in search engines, build awareness of your brand, and turn
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  • The iDigital Summit is happy to welcome T-Systems, as a confirmed supplier to The iDigital Summit.

    Posted by on August 23, 2012

    The Digital Business area within T-Systems UK develops Internet-based solutions for large corporations and mid-sized companies. The expertise is coming from T-Systems Multimedia Solutions GmbH, a 100 % subsidiary and an end-to-end web-service provider. The company’s 1.400 employees serve customers from all industries by translating web innovations into trend-setting services for the digital business and social ecosystem.
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  • The iDigital Summit is happy to welcome Experian Marketing Services, as a confirmed supplier to The iDigital Summit.

    Posted by on August 13, 2012

    Experian’s range of digital products, including Hitwise, CheetahMail and Alchemy, ensure you are ahead of your competition in search, analytics, email, mobile and social media.  And when combined with our consumer classification and segmentation tool, Mosaic UK, we can provide you with the data, insights and tools you need to execute multi-channel campaigns with successful
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  • What’s next for business leaders in a turbulent market?

    Posted by on October 5, 2011

    Kemp Little invites you to the Masonic Temple Lodge at the Andaz Liverpool Street for an evening of networking and exchanging of ideas with business leaders in digital media and technology. Gabriel Stein, Director at Lombard Street Research, will give his take on the current economic environment and on the outlook for 2012. Is more
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  • Digital Britain. Isn’t this a big deal?

    Posted by on January 30, 2009

    The Digital Britain report is about establishing a proper platform for the digital economy, and will have far reaching impact across many industries, not just this one. From a creative perspective, the Government is keen to leverage Britain’s internationally-recognised talent in online, and in particular mobile and small screen development, as well as move on
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  • For seismic shift in expenditure, read subtle shift in organisation

    Posted by on April 28, 2008

    At the moment there’s a trend in ad agencies to hire Chief Digital Officers to “explain this Web 2.0 thing, please.” Forrester, the research firm that specialises in the digital marketplace, even recommends it in a recent paper. “Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers have
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  • Bite2: Channel 4, UK Tribes – Mapping Out Youth Culture

    Posted by on April 2, 2008

    Stephanie Matthews and Ed Couchman – Channel 4 The Channel 4 proposition depends heavily on the 16-24 demographic. They needed research to enable improved alignment with this audience. They want to plug into network culture and found three main ways that define each group, Music, Fashion and The Qualitative research – Described 23 youth “Tribes”
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  • Breakfast Bites with Ramp Industry

    Posted by on March 20, 2008

    Andrew Crysell, Managing Director, Ramp Industry Word of mouth is a much sought-after marketing effect but the reality is that it is hard to generate. Content can create the traction to start WOM, although it is often started with cynicism and humour or negative commentary. The challenge for marketers is to find your audience, give
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  • Salary survey

    Posted by on March 7, 2008

    The Aquent Orange Book salary survey period ends in the next few days. If you haven’t had a chance to complete the survey already it doesn’t take long. In return for your participation, Aquent is offering BIMA members a free printed copy of the Aquent Orange Book when the results are published in July 2008.
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?